Choosing the right campaign

How to choose the right campaign?

Tasos Kalogeras, Performance Engineering Manager,ForestView

Affiliate Marketing Master Class

Publishers ask:How will I maximize my profit?

What are the options?

Campaign 1 Campaign 2

Choose campaign 1Choose campaign 2

Choose both campaignsChoose non of the campaigns

What Publishers have

Ad Inventory=

Ad Impressions

Ad impressions’ types

BannersText AdsArticles – AdvertorialsNewslettersFacebook Page…

Different Campaign Types

CPACPC

CPS

CPM

Hybrid

Actions

Impressions

Clicks

Sales

So … how can I maximize my revenues???

By maximizing my eCPM

Learn your audience

People Visiting your Website

Demographic

13-1819-25

46+

35-45

26-35

Interests

Education

How to Segment your Audience

Most popular ways to do this:

1. Newsletter Subscription2. Facebook Page3. Google Analytics

How to Segment your Audience Newsletter Subscription

Ask for the info you need:

• During the initial subscription• With a contest for old and new subscribers

Be careful! Do not overdo it! Ask only for the necessary info

How to Segment your Audience Facebook Page

Ask for or find the info you need:

• Facebook Insights• Create an app and ask for permissions

Be careful! Do not overdo it! Ask only for the necessary info

How to Segment your Audience Own Website

Find the info you need:

• Website categories• Website content• Google Analytics audience segmentation • Google Analytics Events

…And when you define your audiences…

Inside Website Targeting

Logged in users

In specific categories

In specific articles

Outside Website Targeting 1

Through Newsletters

Outside Website Targeting 2

Facebook Page

1. Targeted Posts2. Targeted Promoted Posts

DON ‘ T

WASTE

INVENTORY

Next time you’ll ask yourself

“Will this be a profitable campaign?”

You’d better think:

“Does this campaign fit to my audiences?”

Thank You!

Contact detailsName: Tasos KalogerasEmail: tasoskal@forestview.euSkype: tasos_kalogeras

URLs:http://www.forestview.gr/gr/services/