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Chinwag Insight: Facebook Marketing - Sean Singleton, Skive - F-commerce: from Fans to Customers
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F-CommerceSean SingletonGroup Managing PartnerSkive
What is it?
Selling to fans not consumers through Facebook
Usually in the form of a “fan store”
It can be selling ON Facebook or selling WITH Facebook
Trends
1. Fan-first exclusives
2. Sharing & Streaming
Currently f-commerce is generally a one shot thing
So how can brands get fans to return again
and again?
Subscriptions are currently an
emerging trend in e-commerce
These schemes fit perfectly with f-commerce and we’ll start to see them
soon on Facebook
Insights
1.Replicating what you already sell
elsewhere
1.Replicating what you already sell
elsewhere
Rather, use f-commerce for retail events
2.“Treat f-commerce as
fan-commerce”
- Paul Marsden – Editor, Social Commerce Today
And finally
3.Experiment and
explore opportunities to learn from your fans
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