Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk -  F-commerce: from Fans to...

@jameshaycockjames@brightsouk.com

Tips for getting started with Facebook commerce

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Opportunity

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- Want button - intent- User data- Fish where the fish are- Virality- Fb platform - across the web- Fb page SEO

1. Fans, engagement & sales

1. Fans, engagement & sales2. Plan the user experience

- Complete catalogue & checkout- Reformatted mobile store- Several steps before arrive on product

1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique

- Fan or Facebook only exclusives- Value added

1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Plan for Facebook across the sales funnel

1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Use Facebook through the sales funnel5. Make the most of the data

- A more personalised store- Demographics, interests & social connections- Actionable insights

1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Use Facebook through the sales funnel5. Make the most of the data6. Start experimenting

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Where Next

- Facebook becomes our bank as well as our identity- More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify- Smarter use of data- CRM through Fb- Facebook is here to stay

@jameshaycockjames@brightsouk.com

BrightSouk.com