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26% (87.88 million) of China Internet users shopped online during the first half of 2009, with an increase of 38.9% compared with the same period of last year.
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ChinaOnlineShoppingReports2009
ChinaInternetWatch.com
26%(87.88million)ofChinaInternetusersshoppedonlineduringthefirsthalfof2009,with
anincreaseof38.9%comparedwiththesameperiodoflastyear.
ChinaInternetWatch
Over85.7%Chinane:zenshadsearchedforproductinforma:onduringthefirsthalf(53.5%onB2C,32.5%onC2C).
ChinaInternetWatch
OnlineshoppingthemostpopularinTierOneCi:es
• Beijing:51.3%• Shanghai:52.6%• Guangzhou:35.2%
ChinaInternetWatch
Theonlineshoppingspendduringthefirsthalf
of2009totaled119.52billionyuan(aboutUSD$17.5billion)
• C2C:106.37billionyuan($15.58b)• B2C:13.15billionyuan($1.93b)
ChinaInternetWatch
32.3%onlineshoppersmadenomorethantwiceonlinetransacTonsduringthefirsthalfof2009;30.5%between5to10Tmes;10.9%overtenTmes.
ChinaInternetWatch
ApparelandHomeAccessoriesarethemostpopularproductcategorypurchasedonline(over50%onlineshoppersmadepurchase),followedbycosmeTcsandjewelry.
ChinaInternetWatch
C2Cwebsitesarethefirstchoiceamong85%onlineshoppers
• Taobao:76.5%• Paipai(underTencent):6.1%• Dangdang(B2C):5.8%• AmazonChina(B2C):2.2%
• 360buy.com:2.2%
ChinaInternetWatch
RedBaby,AmazonChina,andBaiduYouaarethefastestgrowingonlineshoppingsitesinthefirsthalfof2009withincreasednewusersof61.9%,44.9%,and42.3%respecTvely.
ChinaInternetWatch
FemaleInternetusersbecomemoreacTveonlineshoppingcrowdthanmaleneTzensandthetrendconTnues.
ChinaInternetWatch
Mostonlineshoppersareintheageof18to30yearsoldwhitecollarworkersandstudents,withmonthlyincomebetween1000~3000yuan.
ChinaInternetWatch
ThehigherincomeInternetuserstendtospendmoremoneyinonlineshoppingandbuyonlinemorefrequently.
ChinaInternetWatch
30to40yearoldinternetusersmade
largestpurchasesonlineandpurchasedonlinethemostfrequently.Amonglargeamountonlinepurchases,thereweremoremaleinternetusersthanfemale.
ChinaInternetWatch
Wordofmouthmarke:ngandsearchenginemarke:ngarethemosteffec:veonlineshoppingmarke:ngtac:cs.
ChinaInternetWatch
48.7%becameawareofonlineshopping
websitesthroughrelaTvesandfriends;43.3%onlineshoppersaremostlyinfluenced
bycommentsmadebyotheronlineshoppers.27.1%foundtheirproductsthrough
searchengine;20.6%byon‐sitesearches.
ChinaInternetWatch
MobilepaymentstartstoshowitspotenTal.10.3%transacTonsweremadebymobilepayment.
ChinaInternetWatch
45.3%Chinainternetusers,whoaren’tonline
shoppers,didnotpurchaseonlinebecausetheywerenotusedto.ThetopreasononB2Csiteswaslackofonlinepaymenttools(18%);thenumberone
reasononC2Csiteswaslackofonlineshoppingknowledge.
ChinaInternetWatch
Overall,onlineshoppingusersexperienceda
highsa:sfac:onwith54.4%havingexpressedsaTsfacTonand25%greatsaTsfacTon.
ChinaInternetWatch
Onlineshoppersaremoresa:sfiedwithB2CwebsitesthanC2ConesasproductsonB2Csitesshowedbederqualityandbedercustomerservice.
ChinaInternetWatch
Thetotalonlineshoppingspendinyear2009isesTmatedtoreach250billionyuan($36.62b).
ChinaInternetWatch
DataSource:CNNIC
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