Cheers: The Dollars & Sense of Responsible Alcohol Service

The Dollars & Sense of Responsible Alcohol Service

ModeratorDonna Hood Crecca

Editor

NRA Show • May 18, 2008

On-Premise Sales: Explosive Growth

Source: B.I.G. Handbooks(p) Preliminary

On-Premise Volume Growth

Source: B.I.G. Handbooks(p) Preliminary

Beverage Alcohol is BIG BUSINESS!

On Average, Alcohol Generates 16% of Sales in the

Top 50 Casual Dining Chains*

* Technomic Inc.

Spirits TrendsReturn of Classic Cocktails

Source: B.I.G. Handbooks

• Updates of Classics• Molecular Mixology• Tastings and Flights• Cocktails with Food

CHEERS BEVERAGE CONFERENCE BEER: BRIGHT LIGHTS HIGH ENERGY DRINKS WASHINGTON WINES STAKE A CLAIM

THE BEVERAGE MAGAZINE FOR FULL-SERVICE RESTAURANTS AND BARS

M2MEDIA360

W W W . A D A M S B E V G R O U P . C O MA P R I L 2 0 0 7

®

Tequila Uprising The spirit of Mexico takes the high road

Tequila fl ight at Colibri Mexican Bistro,

San Francisco, Calif.

(01) Cover CH0407.indd 1 3/26/2007 7:33:39 AM

Spirits TrendsInnovative Mixology

Beer TrendsBeer Continues Positive Trend

Source: B.I.G. Handbooks(p) Preliminary

Beer TrendsShifting Categories

Source: B.I.G. Handbooks(p) Preliminary

• Imports Increasing Market Share• Domestic Craft Brews Growing • Variety Required• Beer with Food

Beer TrendsNew Age of Flavor

Wine TrendsLong-term Growth Continues

Source: B.I.G. Handbooks(p) Preliminary

Wine TrendsPopular Varietals

Source: B.I.G. Handbooks(p) Preliminary

Wine Trends• Table Wine Dominates• Import Growth Outpaces

Domestic• Wines from New Regions• Broadening Consumer Appeal

Today’s Restaurant Operating Environment

• Increased Competition• Increased Need to Drive Profits• Increased Pressure to Serve

Responsibly• Increased Regulatory

Requirements and Liability

Responsible Service & Beverage Profits Go Hand-in-Hand

Panelists

Tim JohnsonChampps Entertainment

Tim KirklandRenegade Hospitality

Kate ShehanMorton’s The Steakhouse

Wayne VandewaterApplebee’s Services, Inc.

The Dollars & Sense of Responsible Alcohol Service

The Dollars & Sense of Responsible Alcohol Service

ModeratorDonna Hood Crecca

Editor

NRA Show • May 18, 2008