Charlie Company Social Media Bootcamp

Social Media Bootcamp: 1May 13, 2009

Table of Contents

• Social Media = Engagement• Why Agencies Should Care About Social Media• Social Media Sites & Applications by Category• Case Studies

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Social Media = Engagement

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Social Media = Engagement

Social media is a bottom-up phenomenon where the viewing masses have become an active part of the show via online and mobile tools & applications.

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Social Media = Engagement

All online media is becoming social, encouraging viewers to engage by:

• leaving comments• rating contents, products and services• forwarding to friends & networks• “tweeting” about it• writing about a topic on personal blogs

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Social Media = Engagement

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Social Media = Engagement

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Social Media = Engagement

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Social Media = Engagement

Social Media Sites & Tools

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Source: Strategic Resource Group

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Social Media = Engagement

Social Media Tool Leaders

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Why Should Agencies Care About Social Media?

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Source: Forrester Research

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Why Should Agencies Care About Social Media?

• Sky rocketing usage and adoption rates by consumers in key demographics

• Highly effective tools for PR, direct access and to launch/build/manage brands

• Even if you don’t have your clients in the social media arena, you can be sure they’re being discussed

• Your clients’ competitors are already there• Opportunity for agencies to differentiate ourselves

and increase value to our clients • Increased revenue

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Social Media Sites & Applications by Category

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Social Media Sites & Applications by Category

• Networking platforms• Blogs• Micro blogs• Video• Opinion• Information sharing

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Networking Platforms

• Facebook• Myspace• LinkedIn

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Blogs

• WordPress• Six Apart (Movable Type and TypePad)• Blogger

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Micro Blogs

• Twitter• Tumblr

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Photo, Video and Presentation

• Flickr• YouTube• Vimeo• UStream• Slideshare

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Opinion & Information Sharing

• Digg• Delicio.us• StumbleUpon

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Case Studies

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Case Studies

Susan Boyle: Twitter and YouTube = 200+ Million Views

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Case StudiesCoca Cola: Facebook fan page – 2nd most popular page on

Facebook and YouTube

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Case StudiesP&G: The Tide “Loads of Hope” Social Media Night & Fundraiser

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Case StudiesKFC: Oprah & Free Grilled Chicken Promotion Gets Flamed

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Case StudiesBurger King: Dump 10 of Your Friends for a Free Whopper on

Facebook

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