Charity Comms Innovation presentation 30 January 2013

Innovations and trends in communications, brand and fundraisingCutting edge thinking: how innovation drives fundraising, services and awarenessJonathan Simmons, 30 January 2013

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Innovation?

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What can charities that provide support learn from Ushahidi?

What can charities that try to change policy learn from 38 Degrees?

What can charities that help communities thrive learn from Freecycle?

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5m+ member

s

3 billion views

Is it just new brands?

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Many of you have two key

components: Brand and Reach

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1. See ourselves as an intermediary

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The nature of the intermediary has changed

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The nature of the intermediary has changed

The user is much more in control

The role of the ‘intermediary’ is increasingly invisible

Your service is increasingly your brand

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The travel sector

Being a ‘new’ intermediary presents two questions:

What is your role?

How do you exploit this new landscape to achieve your aims?

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This is very hard for charities

Charities deal with vulnerable

people

Money must be spent wisely

There are no guarantees

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2. Where do I start?

A good idea

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2. Where do I start?

Goal InsightA good

idea+

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2. Where do I start?

Educate his cousins

“They wanted to pause and

repeat me”

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3. Technology plays a really important role

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Single minded, highly resourced projects that learn from others

4. The right mindset

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Single minded, highly resourced projects that learn from others

The

Guardian

Prod

uct d

ev

4. The right mindset

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MyFarm

Harnessing the power of digital to connect urban consumers with the rural environment

Best Public Sector

Campaign

Innovation Special Award

Best Digital Solution 2011

Awards Award

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Khan Academy received a donation of $1.5m from the Gates Foundation

Taskrabbit received $38m in funding to date

Facebook took £750m before profit

5. Be cautious of sustainability

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Charities are in a fantastic position to innovate

Becoming a ‘new’ intermediary can help meet your goals

It is hard and expensive but potentially rich in reward