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Jason DunstoneMD Square Holes and Consumer Researcher
NAB Monthly Business Survey April 2015
SOUTH AUSTRALIA OVERALL CONFIDENCE APRIL 2015
Nov 13 [n=400]
Mar 14 [n=401]
May 14 [n=400]
Aug 14 [n=402]
Nov 14 [n=404]
April 15 [n= 404] 6%
4%
5%
7%
6%
4%
11%
12%
16%
20%
16%
25%
42%
37%
44%
35%
42%
27%
33%
42%
30%
31%
29%
39%
8%
5%
5%
7%
6%
5%
Extremely confident Quite confident Neutral / unable to say Quite unconfident Extremely unconfident
Most are uncertain!
SOUTH AUSTRALIA PERSONAL FINANCIAL SECURITY
12 months ago
In 12 months time 7%
5%
18%
18%
49%
50%
19%
19%
8%
8%
Much better Slightly better About the same Slightly worse Much worse
Confidence largely comes back to certainty at home.
“Australia is in a state of flux as to its economic future - lack of political leadership”
“I am satisfied with my life at present and assume this will continue next year.”
Innovate or Die
Disrupt or Die
Eight disruptive thinkers
Nicki BowersAlistair HaighAndre & JustinAnthony Kittel
Eric MigicovskyMark Zuckerberg Henry FordSteve Jobs
“Trying to get back to the basics of great products, great
marketing, and great distribution.” “Apple has
drifted away from doing the basics really well.”
“Our customers want to know who is Apple, and what is it we stand for, where do we fit in this world? And what we’re
about isn’t making boxes for people to get their jobs done (although we do that well, we do that
better than almost anybody in some cases).
But Apple is about something more than
that. Apple at the core, it’s core value, is that, we believe, that people with passion, can change the world for the better.”
1997
Steve Jobs on 'Think Different'
Creators
Itch Scratchers
Pattern followers
Visionaries
Customer Focused
Dis
rupt
ive
thin
kers
No brand or issue is an island, it sits within a broader context
Demographics
Passions
Aspirations
Category
Interactions
Experiences
Frustrations
Communications
Brand
Opportunities
Disruptive Thinking!
Life
Product
Growth
Broader Context
Aligned categories
Direct ‘competitors’
Brand
Product
Consumer: “How can you make my life
better, easier …?”
Consumer: “How do these
products make my life better, easier
…?”
Red Ocean
Blue Ocean
Consumer Centered innovation
Disruptive thinkers design and implement with the end user in mind.
Balancing the needs of people, the possibilities of technology, and the requirements for
Product
Value
It all starts with a valued product …
Three ways to illustrate ‘value’
1. Cheaper – but need to maintain quality?
2. Better – but need to illustrate better?
3. Unique – but is there an unmet need?
Focus on your product value and strategy.
Don’t get scared or distracted by
competitors!
Eric Migicovsky
Steve Jobs
20152015
Tim Cook
2012
ProductSales
Relationships Value
ProductSales
Relationships Value
Advocacy hotspot
90%+ advocate mouth to ear
Encourage users to share / build the story
Product
Disruption
Sales
Growth
Relationships Value
Product
Disruption
Sales
Growth
Relationships Value
Disruption that matters
Product
Disruption
Sales
Growth
Relationships Value
Disruption that mattersAdvocacy hotspot
Disruption hotspot
Advocacy hotspot
ProductSales
Relationships Value
Get now right first
Product
Disruption
Sales
Growth
Relationships Value
Disruption that mattersAdvocacy hotspot
Disruption hotspot
Advocacy hotspot
Invest in the future …
Doing something amazing! Not, lots of things mediocre.
Who owns disruptive thinking?
Brand ambassador
Consumer ambassador
1 2
1 2
1
There is a trend towards innovation managers, with many organisations well down this path.
However, it needs to be driven
from the top.
Rarely does a game changing idea proceed without CEO / Board endorsement.
Where to start?
Thank you.
Jason Dunstone
Square Holes
www.squareholes.com
www.twitter.com/jasondunstone
LinkenIn
www.linkedin.com/in/jasondunstone
Email jason@squareholes.com
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