Central Iowa SCC - 071612 - Introduction

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Welcome to The Central Iowa Senior Care Cooperative: Building resources to facilitate better senior care for central Iowa The deck that accompanies this will outline the Central Iowa SCC's basic brand base and the directives for future development of the "CentralIowaScc.org" directory Website.

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Central Iowa Senior Care Cooperative

Building resources to facilitate bettersenior care for central Iowa.

July 16, 2012

Central Iowa SCC - RESEARCH

WHAT ARE WE LOOKING FOR?•Logical resource for Discharge Planners•Ease and access for Discharge Planners•Exposure and connectivity for

Participants

Central Iowa SCC - RESEARCH

WHY?•Patient satisfaction

•Stronger Connection between Planners and

Facilities

•Expedite the integration of technology

•Comprehensive referral solution

•“One-Stop-Shop” ease

Central Iowa SCC - RESEARCH

WHO PARTICIPATES?•Senior Care Service Providers

• Assisted Living

• Home Health

• Hospice

• Skilled / Long Care

• Durable Medical Equipment (DME)

• Independent Care Providers

• Companion Care

• Transportation Services

• Senior Services (movers, etc.)

Others?

Central Iowa SCC - DISCOVERY

Of WHAT?

Central Iowa SCC - DISCOVERY

Of WHAT?

• Non-partisan board of Senior Care

professionals

• Building resources to facilitate

better senior care for central

Iowa.

Central Iowa SCC - DISCOVERY

Central Iowa SCC - ACTION

On WHAT?

•Searchable DB

•Location

•Services

•Occupancy

•Print Results

•Click to Compare

Central Iowa SCC - ACTION

On The Future!

•That’s Just Phase1!

•Phase 2 – •Public Resource

for Families, etc.

Central Iowa SCC – COMMITMENT

To WHAT?

•Build the Co-op

•Structure a 501-3(c)

•Positioning

•Marketing

•Build Awareness

•Public Relations

Central Iowa SCC – COMMITMENT

To WHAT?

•Encourage

Participation

•Create momentum

for expandability

•Financially

support

the Co-op

Central Iowa SCC - COMMITMENT

To WHAT?

•Resource Fees

•Levels by

Commitment

Central Iowa SCC - ACTION

To WHAT?

•Base Investment

•$750 / $75

•Premium Options

•$1,250 / $150•*Future Advertising

options for Phase 2

Central Iowa SCC

QUESTIONS?

“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

– Chinese Proverb

1533 Linden Street, #100, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • Andrew@createWOWmarketing.com

www.TheBrandChef.com

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