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ECO Hanger
Team ACE
Team Members
• Benny Garcia 2009973195• Corina Ng 2009960356• Elizabeth Mak 2009966051• Greg Ng 2009973779• Makoto Yamasaki 2009966386 • Yura Choi 2009973834
Introduction
• Only 15% of clothes hangers are recycled
• Harmful material to the environment
• Single function
=> Neglected ecological impact
Hanger Nature
Material
Hanger
Design
Form (Dimensions)
Input (Factors)
Function
Output (Utility)Product
Hanging
Storage
Organization
Provides the base form for product
Dictates appearance of product
Additional component, element, or modification
Mission Statement (Scope)
Product Description
Multi-purpose, recyclable hanger
Key Business Goals
30% profit margin
Increase recycling rate by 10%
Launch after 6 monthsPrimary market Retailer, LaundrySecondary market Online customer (config to
order)Assumption Recycling rate in hk is same as
that in USStakeholder Chain store retailers laundries,
household users
Data Collection
• Interview • User Survey
Interview with the Laundry Owner
7
Video (Interview) https://www.yousendit.com/download/YWhPb2VBMm1BNkh2Wmc9PQ(Process) http://www.youtube.com/watch?v=ymRB3hwww_I
Interview with the Laundry Owner
Q1. How many pieces of hangers you will order each month ?A1: Around 752-800 pcsQ2. How much per hanger ?A2: HK$ 0.5Q3: How did you dispose the broken /unused hangers ?A3: To garbage or return to the jobberQ4: How’s the adjustable recyclable hanger concept ?A4: Concept is very good. Coz hanger can be adjusted according to
different garment style and size… And I can advertise my company by using this hanger !
Q5: What do you think about the “return hanger” concept ?A5: Idea is good but customer may not return the hangers coz they’d
rather use it by their own. Also they are lazy to return the hangers even though they get the incentive / discount from the laundry
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Survey Report
•Self-Sterilization of the clothes•No need for ironing•I hate the smell after hanging the clothes in the closet
•I wish hanger or closet show the time for wash clothes•Check out humidity of clothes•Mould •Germs/ bugs•Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it
•I want design my hangers to fit for my clothes•Need for appearance checking
•I cannot find hangers fit for various clothing size•My place is too small to use hangers for all my clothes•Better portable hangers for frequent travelers•Clothes easily slip off the hanger•I need hangers for special items- scarf, tie, tubes•I hate a peg marks on my delicate clothes
Function
Cleaning Technology
Design
Interpretation of Needs
Customer Statement
Interpretation Business
“I cannot find hangers fit for various clothing size
It may damage the clothing shape
Isn’t there multi-functional hanger?
Check out humidity of clothes
HK is very humid and which is harm for the clothes
It would be good if hanger can check-up its humidity status
Germs/ bugs I need to buy hanger and also purchase to extirpate any germs
It’s better to develop a item combining those functions
Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it
Wish somebody solve this problem
Recyclable hanger
Product Designs
Material and Basic Features
Recyclable & Water Resistant• Paper-based material• Reinforced with nanotechnology• 100% recyclable• This will be the basic feature for all hangers• Since hangers will be paper-based, this is a
required feature for all hangersNanotechnology• Small particles allows applying new ecological
idea in small dimension
1. Adjustable Hanger
• Adjusting methods– Extension– Add-on
• Curved shoulder arm to avoid deformation
Outer Cover Layer
Moisture Sensitive Layer
Paper Layer
2. Moisture Level Indicator
“Hydrochromic Inks”Ink coatings that change color when in contact withmoisture
Absorbent Layer
Separating Layer
Paper Layer
3. Dehumidifier/Insect Repellant
Silver ions
Marketing Strategy
• Direction/re-Direction– Multi Purpose Recyclable Hanger
• Innovation/Improvement– New Style / Material / Utility eco-hanger– Advertising Revenue Model– Web Platform / Community
• Positioning– Ecology Hangers– Hong Kong Market
• Alliance– Retail & Service (Dry Cleaners, Apparel Retail Store, Department Store,
Hospitality & Sports Club)– Recycling Partners (Government, Local Community)
• Implementation– Schedule / Cost / Patents
16
Targeted Hanger AdPartners Customers Advertiser example Ad exampleDry Cleaning •Neighborhood
resident•Nearby Shops/Restaurants/Fashion Retails etc
•Recycling discounts•Daily specials
Fashion Retails •Depending on the type of retailers
•Those who promote campaign for price concern customer •Fashion retails who announce next season model
•Web-linked Advertising (Augmented Reality)
Business Hotel •Business travelers
•Business Information Providers•Business Item manufacturers
•Hotel information
Sports Gym •Health Concern •Sports shop•Sports fashion / good manufacturer•LOHAS housing / related goods
•Brand enhancements
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Revenue & Distribution Models
Factory
IndividualConsumersIndividual
Consumers
18
MassConsumers
MassConsumers
ACE
Advertising Model
Retail Model
Advertisers
ACEWeb
$
$
Dry Cleaning
Fashion Retail
Dept. Store
Hotel / Sports
Etc
Ad effect
Revenue / Cost per unit
19
Profit
Manufacturing
Transport
Overhead
--- HK$2.5
--- HK$1
--- HK$3.5
--- HK$3
Revenue *HK$10
Web Platform Planning / Developing CostWeb Hosting Running CostProduct Planning / Prototyping CostRecycling Incentive
Factory Outsourcing CostMaterial CostPainting Cost
Important Assumptions:- Revenue is based on average from retail and advertising sectors - No labour fee for 1st year (In-house staffs in start-up stage)- No office fee- This is simplified sample model. The actual amount is depending on the distribution/ product feature and amount
Project (Start-Up) Schedule
20
Q1Q1 Q2Q2 Q3Q3 Q4Q4
Product - Product Concept- Material Sourcing- Disposal / Recycling method
- Prototype / Testify- Cost Refinement- Disposal efficiency driver
Web Platform - Plan, Design, Implement
-Mock up - Soft launch - Marketing campaign
Factory - Discuss price, scheme
- Sample Build - Pre-production testing
Sponsors/ Partners
- Market survey and partners shortlist
- Contract negotiations
- Target - 5 partners - Continuous discussion and feedback
Others - PR and Marketing preparation
- Street survey and free samples handout
Preparation Stage Business Start Stage
Environment-Business Cycle
21
Product ConceptFunctionCoatUse issuesIndustry Product
Environmental IssuesEnvironment of useMaterials footprintManufacturing footprintProduct Integrity
DesignPreliminary designPrototypesRefine designMaterial ChoiceManufacturing methodEnd-of-life methods
Final Review- Product concept issues- Environmental issues- End-of-life issues- Packaging issues
ManufacturingMaterial / mfg sourcingMaterial / mfg certificationPricingPrototyping
End-of-lifeRecycled by consumerReturned for recycleDisposal in waste streamDisposal vs. recyclingMaterial dispersalClosing the loopTake-back systems
ReuseRecycled by user markets
MATERIALS
MFG
RECYCLE
Be ECO ………
22
Thank You
23
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