Cash in on the Growing Home Repair and Improvemen Niche Market using Affiliate and Content Marketing

CASHING IN ON NICHE MARKETS DIY AND REAL ESTATE

Edward Winslow, Nichequest.com, Metrocrete.com

Aprile Parella, Metrocrete.com

In 2010, affiliate networks report large growth in new programs for the Home Improvement category.

Your Website or Blog

Turn your website or blog into a monetized engine!

FACT: Success in affiliate marketing has changed over the last three years.FACT: Affiliates who use content marketing over traditional methods of pasting banners or deep linking to merchant site earn MORE on average because the content is more relevant than just posting banners and links.

Old Way:Affiliate picks up banners and text links created by the merchant.

New, more profitable way: Affiliate creates relevant SEO content for profitable niche products; along with carefully selected keywords!

Step 1: Choose only profitable products to monetize from profitable affiliate programs

Choose products that you understand or are interested in. It’s like “The Donald” says “Choose what you love or you’ll never work hard enough to be successful”.

Choose an affiliate program already making publishers money. Look at 7 day or 30 day EPC values. Or even monthly umv’s and # of page views is a good metrics to use. Tools: Statsaholic.com or Alexa.com

Choose affiliate programs with that use merchandiser data feeds. Data feeds offer great content optimization opportunities; price comparison, product description etc. Date feed networks: Datafeed File or Popshops

Analyze profitability of target product(s) based on a products competitive search value.

Step 2: Sequence of Keyword Research.

Search demand using Google Keyword Tool.

Look at general searched terms to get feel of market size.

Then start putting together long tail keywords with low optimized competition.

Goal = Mine keywords with high demand, low competition.

There’s Gold in them there Cordless drills!

Start off with a general search using Google Keyword tool

Narrow your search.

Makita Cordless drills

More Narrow Makita 6095D – Monthly search of 75 ( Niche term)

Makita Page competition – 395 online pages of optimized competition

Makita Page competition – 395 online pages of optimized competition

Step 4:Design content around the your keywords

Meeting Demand – Many sites have started by building online brochures they call websites.

Wrong! Keyword research – What do customers want?

Information – Create valuable content that educates customer based on what they want, not what you think they might want.

Example – Optimize 18 Volt Cordless Drill but write a report analyzing price, features and reviews of various models. Ask customer to opt in for report.

Step 5: Your domain name

Theory – Building many domain named sites will help SEO.

It Depends – That depends on the product and size of market. Deep, narrow niche markets might only support a 4-5 page site. Tools could be hundreds or thousands of pages. Large, content rich sites will out perform small sites.

Example – Tool King has saws, drills, compressors, grinders sanders etc.. Better to have 1 site than 5 niche sites.

Parting thoughts

Specialization Niche Development – Learn 1 market and get to know long tail keywords. It gets easier and faster to spot money makers

Diversify Product Line – Example, Tool King has over 300 categories with products that can be optimized. Thousands of terms that can be optimized.

Keyword Research – This is your main job. Analyze and save data constantly.

Contact Us:

Edward Winslow: ejw@creteventures.com

Nichequest.com Metrocrete.com

Aprile Parella Aprile.Parella@roxycommunications.com.com