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© Copyright L’Atelier BNP Paribas. 2011
Needs & Objectives
2
1. Vision of upcoming trends and future technologies
2. Maintain company’ position as an innovation leader
3. How to integrate Asia to overall business strategy
Solution: Immersive program in South Korea
4 days in Seoul and Suwon City
14 executives joining the delegation
One of the most advanced digital economieso Samsung, LG, … and other leading tech companies are there
o Among the top countries in broadband and smartphone use
o Rapid mass adoption of advanced technologies
o Unique market dynamics and economic structure
Online brokerage & saving company part of BNP Paribas•N01 in Europe•Serving more than 2 million customers
Actual and future growth driven by :• International expansion•digital innovation through Internet and mobile
Client
SAMSUNG HEADQUARTERS
Objectives
© Copyright L’Atelier BNP Paribas. 2011
Program design
3
BusinessInsights
Prospective Insights
Understand the market
Meet innovation leaders
Experience the future
3 learning objectivesStartups
Innovation Giants
Program design
Optimal balance between business insights and prospective insights
© Copyright L’Atelier BNP Paribas. 2011
Understand the Market
4
Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea
Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities
Inside look of next-generation IT systems at the Korea Stock Exchange
KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS
KOTRADISCUSSIONS ON KOREAN ECONOMY
© Copyright L’Atelier BNP Paribas. 2011
Meet Innovation Leaders
5
CASE SHARING
LG HEADQUARTERS
DIGITAL SHOWROOMWORLD’S BIGGEST FLASH MEMORY MANUFACTURER
SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS
Presentation on next-generation mobile banking at LG headquarters
Discussion about Samsung's innovation techniques at Samsung headquarters in Suwon
Visit to Samsung D'Light technology showroom
© Copyright L’Atelier BNP Paribas. 2011
Experience the Future
6
Visit to Tesco Homeplus, first offline virtual store
NFC technology presentation with Orange Labs
Visit to I-Fashion technology startup specializing in advanced body-scanning techniques
Vision of upcoming consumer technologies at SK T.Um Exhibition Center
IFASHION
4G MOBILE TECHNOLOGY
HOME OF THE FUTURE
TESCO HOMEPLUS VIRTUAL STORE
TRANSPARENT DISPLAYS
3D IMMERSION
© Copyright L’Atelier BNP Paribas. 2011
Overall process
Mini-site Program coordination
Digital Guidebook
Coordination with
Interpreter
Debrief on
Value and Results
Preparing the expedition
During the expedition
After the expedition
7
© Copyright L’Atelier BNP Paribas. 2011 8
Result & Value
Networking opportunities with leading Korean companies
Unique cultural immersion
Inside view of Korean market specificities
Innovations in online brokerage and mobile banking
New insights on organizational innovation
Knowledge of new and upcoming technology trends
Delegates’ comments
“Really good
organization before and
during the trip.”
“An inspiring and
enriching experience.”
“I was glad to discover a
new country full of
innovation and
motivation.”
© Copyright L’Atelier BNP Paribas. 2011 9
Shanghai
L’Atelier BNP ParibasSHANGHAI OFFICE
Cloud Nine Plaza, 9/F 1118, West Yan'an Road200052 Shanghai - China(8621) 62818533
L’Atelier is an independent consulting firm, part of
BNP Paribas Group.
Contact us
asia@mail.atelier.net
L’Atelier (Shanghai) Ltd.哲翰管理咨询(上海)有限公司
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