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A quick snapshot of some of the information gathered in the 2012 North America Candidate Experience Awards - and Benchmark process. The full report is available for download at www.thecandes.org
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Candidate
Experience
2012
Executive Summary February 2013
Get the full report here:
www.thecandes.org
© Talent Board 2013
2012 North America Candidate Experience Award Winners
•Announcing the
2011
•CandE Winners
2012 Candidate Experience Awards by the Numbers
2012
90
100s
Completed the
Benchmark Report
or Employer Award
Nomination
Companies that
completed Round
2 and surveyed
their candidates
Number of winners
with distinction –
and high honors
Expressed interest
in the Award
process and the
requirements for
competing.
Invited to Round 2
– Candidate
Surveys.
Companies
honored with the
2012 Candidate
Experience Award
62
37
44
7+1
17,500 Candidates complete surveys
© Talent Board 2013 3
Candidate Experience Executive Summary
© Talent Board 2013 4
Who are the Employers?
© Talent Board 2013 5
North American Employee Population 2011 North American Company Revenues
Number of Resources Involved in North American Recruiting
Regions in which Most of the Companies’ Employees Reside
Who are the Candidates?
© Talent Board 2013 6
We get Social for finding our next career:
LinkedIn 65.3%
Facebook 38.5%
Google+ 26.9%
Glassdoor 17.2%
Twitter 12.9%
BeKnown 4.2%
BranchOut 4.1%
Indeed 3.6%
Other 10.1%
We applied to:
Experienced salaried position (3+ yrs. experience) 31.1%
Hourly wage position 29.9%
Management salaried position 14.8%
Entry level salaried position (0-2 yrs exp., new graduate) 12.0%
Sr. Leadership (Director, Executive) 4.9%
Other (internship, seasonal, contract) 7.3% :
60% 40%
0.8% Silent
Generation
29.6% Baby
Boomer
39.9% Generation
X
25.7% Millennial
0.8% Generation
Z
Number of Candidates Who Apply & Number Who are Unqualified
© Talent Board 2013
0.0% 10.0% 20.0% 30.0% 40.0%
More than 90%
76% - 90%
51%- 75%
26% - 50%
11% - 25%
Less than 10%
2012 Response 2011 Response
0.0% 20.0% 40.0% 60.0% 80.0%
fewer than 10
11-25
26-100
101-250
more than 250
2012 Response 2011 Response
Employer Application Questions 37 & 38 (n=37)
2,
4%
1, 4%
0,
8% 16%
3, 4% 4,
5%
5, 26%
6,
6%
7, 9%
8, 12%
9,
9%
10, 11%
Negative Experience
- Black Hole Effect
0 – 3
Neutral Experience
Neither Negative nor
Positive
4 – 7
Positive Experience
- Awe Inspiring
8 – 10
50% 33%
Overall Candidate Experience
© Talent Board 2013 8
How do you rate your overall experience with the company you’ve applied to?
Candidate Question 7 (n=16,131)
47%
I had no
relationship with
the company
21.1% I was/am a customer of the company
16.8% I have
Friends/ Family w/the
Company
9.1% I follow
the company
6.0% I am an advocate for the
company
The majority of candidates (53 percent) claim some relationship at the outset. There is a clear initial positive pre-disposition toward the employer, which suggests that positive association is ultimately the employers’ to lose. A significant portion (47 percent) is left to be ‘engaged’ with content relevant to the prospect’s decision to become a candidate.
Candidates’ Relationship with Employers Before they Apply
© Talent Board 2013 9 Candidate Question 5 (n=16,023)
Referred Job Candidates
Only 17.6 percent of candidates indicated they were aware of and used employees within a company to become their “referral.” Of those who claimed to have been referred to the organization, nearly one-third said they received and accepted job offers. Of the participating individuals, referred candidates were four times more likely than non-referred candidates to receive an offer.
© Talent Board 2013 10
Referred Candidates were more likely than Non-referred Candidates to receive an offer.
were aware of and used employee referrals.
of those who were referred received job offers.
Social Media Job Search Engagement
© Talent Board 2013 11
Candidate job search engagement through connections and relationships on social media are significant and growing.
Candidate Question 12 (n=10,729)
Communication with Candidates who are Not Selected
Yet there are still missed and meaningful opportunities for employers to better understand their processes and the impact they have on candidate experience. Just one-third said they ask candidates for feedback if not advanced to the final evaluation phase. The vast majority (90.5 percent) of candidates said they were not asked to provide any feedback once notified they were no longer being considered.
© Talent Board 2013 12
2.9% Negative
28.5% Positive
42.8% Neutral
8.6% Negative
48.5% Positive
28.4% Neutral
43.6% Negative
18% Positive
38.5% Neutral
Candidates rated the quality of the
communication provided after NOT being selected.
Employers rated the company’s ability
to communicate with QUALIFIED
candidates that have not been selected for an interview.
Employers rated the company’s ability
to communicate with UNQUALIFIED candidates.
Employer Application Questions 45 & 46 (n=35) Candidate Question 38 (n=2,081)
Relationship After Applying
Based on their overall experience, many candidates (43 percent) expressed that they were Likely or Highly Likely to refer a friend to the company to which they applied. Respectively, more than half of the candidates (53 percent) referenced they were Likely or Highly Likely to apply again.
© Talent Board 2013 13 Candidate Questions 45 (n=10,530) & 47 (n=10,490)
How likely are you to share your experience: Positive or Negative?
© Talent Board 2013 14 Candidate Questions 43 (n=16,023) & 44 (n=10,450)
Credits
Talent Board Member Organizations
Judges PR Partner
Jeremy Tipper John Vlastelica
Joseph P. Murphy Steven Rothberg
© Talent Board 2013 15
Download “Candidate Experience 2012” for the full results. http://www.thecandidateexperienceawards.org/download-the-2012-report/ 2013 Award Process Launch: May 2013
www.thecandes.org
© Talent Board 2013
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