Canadian Association of Exhibition Management Social Media Keynote

How Social Media and Social Networking are Turning Sales and Marketing Upside-down

@shanegibson #CAEM2011

http://socialized.me/caem2011

“I think that’s going

to break.”

http://socialized.me/caem2011

“The Community Owns Your Brand”

http://socialized.me/caem2011

The Community is Self-Organizing

#Tweetups

http://socialized.me/caem2011

http://socialized.me/caem2011

We Still Use Old Media

http://socialized.me/caem2011

700 million

http://socialized.me/caem2011

90 Million

http://socialized.me/caem2011

100 million updates/day

http://socialized.me/caem2011

1Billion Views/Day

http://socialized.me/caem2011

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

http://socialized.me/caem2011

http://socialized.me/caem2011

http://socialized.me/caem2011

http://socialized.me/caem2011

The Reverse Drip

http://socialized.me/caem2011

Trust and Transparency

“The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.”

– Jeff Booth, CEO, BuildDirect.com

http://socialized.me/caem2011

Marketing Now Belongs to Everyone

http://socialized.me/caem2011

http://socialized.me/caem2011

http://socialized.me/caem2011

http://socialized.me/caem2011

http://socialized.me/caem2011

Don’t outsource your personal

brand

http://socialized.me/caem2011

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

http://socialized.me/caem2011

http://socialized.me/caem2011

Listening

http://socialized.me/caem2011

Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)

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Sociable! Book Launch

http://socialized.me/caem2011

Getting Sociable!

http://socialized.me/caem2011

The Future

•Nano-casting

•Customer collaborated brands and products

•Location based and mobile networks

•Social CRM

http://socialized.me/caem2011

Resources

http://socialized.me/caem2011

http://twitter.com/shanegibson

http://closingbigger.net

http://inSocialMedia.com