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Presented by Rob Rose at Web Content Chicago, June 17-18, 2008.As stewards of our online messaging—whether through a website, email campaigns, advertising, blogs, et cetera—we are faced with a seemingly endless barrage of new technologies. If you’re responsible for delivering the web site for your organization - you’re being bombarded with requests for all kinds of new Web 2.0 Features. But, really, what the heck are Web 2.0 Features?And, just as important is our ability to deliver on the promise of Web 2.0. Don’t forget the overarching lessons of Web 1.0 circa 1997 to 2000: Don’t build technology just because you can (in fact, you shouldn’t really “build” technology ever again, but that’s a different presentation).In this presentation we’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for your organization. We’ll look specifically at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them.
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CrownPeak5880 West JeffersonUnit G.Los Angeles, CA 90016(310) 841-5920sales@crownpeak.comwww.crownpeak.com
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Quick Introduction
Robert RoseVP, Marketing & Strategy
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CrownPeak
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Don’t Let Web 2.0 Ruin Your Online Marketing
How did we get here….
How can Web 2.0 help or hurt?
Some ideas…..
What the heck is Web 3.0?
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Hagerstown, MD
$60,000,000
10 Years
$37,500 Per Foot
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Remember 1996?
Push Technology
“The radical future of media” - Wired Magazine, 1996
“The new television”
1/3 of all electronic revenue will go to push technology products over the next three to four years” - Jupiter Research, 1996
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PointCast
“you won’t see 400 web sites selling advertising” - David Dorman, CEO Pointcast
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The Others…..
AOL, Prodigy, Compuserve
VideoText
$5 Billion?
$27.5 Billion?
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PointCast
“you won’t see 400 web sites selling advertising” - David Dorman, CEO Pointcast
VOIP
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WEB 2.0
REVOLUTION
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1. Consumerization Of IT
Technology actually works!
But that makes it less important
It has to be invisible….
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1. Consumerization Of IT
Technology is easy…
The revolution will not be built
Experimenting drives successin your online efforts.
1 Rant1 Article1 Audio File
= Web 2.0
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1. Consumerization Of IT
SEO Best practice: producetons of good content.
Web Community: Seed contentfacilitate conversations
Podcasting, Blogging, Wiki:Accurate, constant, new
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Pull (“Listening”)AnalyticsSurveys/Polls
Push (“Talking To”)EmailWeb Content Push
2. Web 2.0 Is Just A Conversation
BlogsFolksonomies
WikisRSS Feeds
Site Subscription…
WEB 2.0
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2. The 2.0 Conversation
Publish – And Ask For Feedback
Publish – And let user’s rate it
Roundtrip the user’s contentthrough your contentmanagement system
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2. The 2.0 Conversation
Combine Search andRSS Feeds
Add RSS Feeds as acomponent of yoursearch results.
– Personalized Feed– Discover top keywords– Optimize Content
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What does it mean?
$3, $6…. 50 Cents?
1,000,000 Addresses!!
Monetized a community of1 million people.
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What does it mean?
Pull (“Listening”) Push (“Talking To”)
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3. Looking Ahead: Web 3.0?
“….the applications are relativelysmall, the data is in the cloud, theapplications can run on any device..very fast and very customizable.Furthermore, they are distributedvirally: literally by social networks,by email. You won't go to the storeand purchase them...”
- Eric Schmidt Google
Where is your content?
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3. Looking Ahead: Web 3.0?
How can your content be consumedby any device?
How can you start integratingcontent into social networks andsocial networks into your content
How can you start guiding, leadingdeveloping a relationship with acore community….
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Thank You!!
Robert RoseVice PresidentMarketing & Product StrategyCrownPeakRobert.Rose@crownpeak.com
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