Calculating ROI From Website Localization

sales@milengo.com www.milengo.com

Calculating ROI From Website Localization

sales@milengo.com www.milengo.com

Rob Davies

sales@milengo.com www.milengo.com

Rob Davies

Marketing Manager

• Webinar is being recorded and will be

made available

• Slides will be available with the recording

• Details of how to access the recording

and the slides will be emailed after the

webinar

• Q&A at the end; use the chat box to

submit questions during the presentation

Introduction

sales@milengo.com www.milengo.com

What is your objective?

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Launch Grow Improve Save

sales@milengo.com www.milengo.com

New markets

Opportunity for growth in the face

of an economic downturn

More and more people online

sales@milengo.com www.milengo.com

Users are becoming more demanding

in their search for information

Multimedia content is increasing rapidly

Opportunity to build a brand

Translation

sales@milengo.com www.milengo.com

Dig into the Data should drive the need

to go global online

Understand visitor

behaviour

Check out the competition

sales@milengo.com www.milengo.com

sales@milengo.com www.milengo.com

Ask for a

Make contact with

Localization Vendors

Get some consultation time

Ask for a detailed quote with

time and cost breakdown

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1. Why? Formulate an

objective

2. How? Make sure you

consider extras like

multimedia and rich content.

3. Dig into the data

4. Make a plan

5. Get a quote

sales@milengo.com www.milengo.com

Gather the following

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Step Average Monthly Site Visits

• Total amount of visitors

to all your sites

• Filter out internal traffic

sales@milengo.com www.milengo.com

Average Monthly Visits, Source and Target Language

• Split out the number

of visits by language

• Use browser language

settings for better

accuracy

Step

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Step Success Events

• Conversions

• Transactions

• Lead capture

• Monetary value

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Step Source and Target conversion rates

• The percentage of visitors in the

source and target languages that

convert each month

• How many sales or how many

leads?

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Step Target Language Traffic Increase

• Dependant on external factors

like SEO and promotion

• Benchmark existing sites

• Make a best estimate

sales@milengo.com www.milengo.com

Step

Conversion Rate Increase

• Aim to achieve the same conversion rate

as your target language site

• Difference between current source and

target conversion rates will be your

percentage increase

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Step Costs

• One off project costs

• Monthly costs

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1. Average Monthly site

visits

2. The split. Visits in source

and target language

3. Success events

4. Target language traffic

increase

5. Target language

conversion rate increase

6. Costs

sales@milengo.com www.milengo.com

Here comes the

sales@milengo.com www.milengo.com

Localization

Predicted monthly visits

X

Predicted conversion rate

X

Average value of success event

=

Target Language Localized Value

sales@milengo.com www.milengo.com

Incremental

Target language localized value

minus

Target language current value

sales@milengo.com www.milengo.com

Calculating

Annual Incremental Value

minus

Total Annual Costs

Divided by

Estimated Target Language Revenue

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sales@milengo.com www.milengo.com

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