BWS 2011 Solutions and Results

Business Writing Solutions

Marketing / Innovation / Consulting

2011 Solutions and Results

www.elitebusinesswriting.com

ALLOW USto

introduce OURSELVES…

BWS

About BWS

• Launched March 2010 as copywriting firm• Delivered marketing services beyond

copywriting beginning October 2010• Rendered services for start-ups to 25+ year

businesses• B2B and B2C marketing expertise • Focus: messaging, innovative solutions,

customer service• Led by motivated and innovative Founder

BWS

Email Marketing

The best way to reach your audience

CPO:

Email < SEM$6.85 vs. $19.33

BWS

*1

*1*2

*See Appendix

Email DesignDelivering results

• Magnetic subject lines• Compelling copy• Appealing images• Uniform Branding• Clean formatting• Useful contrasting• Effective calls to action

BWS

Email Results

• BWS • USA

BWS

Email Results

BWSTotal Averages

Delivered: 99.36%

Opened: 64%

Clicked: 24%

Out of 500+ emails sent in H1 2011

USATotal Averages

Delivered: 95%

Opened: 17%

Clicked: 3%

Source: Harte-Hanks 2010 Email Response Index

BWS

Email Solutions

How can we help your business?

• Newsletter/campaign creation and strategy• Subscriber List growth and management• Segmentation for sales targeting

Compelling copy. Clean design. Proven results.

Benefit from our expertise today!

BWS

Content Design & Management

Content is (still) KingSTRONGER

SEO

MORE CONVERSIONS BWS

User

Engagement

TRAFFIC

Content Approach

Inform

Entertain

Persuade

BWS

Building trust + relationships to drive sales

BWS

Content’s Impact

BWS

Capturing new prospects

Raising search visibility

Content Solutions

A winning formula• Blog posts

• Articles

• Press releases

• Videos

• Brand identity and messaging

• Syndication

BWS

Analytics

Measuring Interaction & ROI

BWS

Analytics Solutions

Information to Make Decisions

• Search• Traffic• Content• Conversions• Social media• Engagement

BWS

“Genius is 1% inspiration, and 99% perspiration.”

- Thomas Edison

BWS

Consulting & Innovation

Our Process for effective, novel improvements

BWS

1. OBSERVATION2. IDEATION

3. INNOVATION4. IMPLEMENTATION

Innovation isn’t the finding of a thing, but the making something out of it after it is found.

BWS

Consulting & Innovation

Highlights• Launched Nation’s first client-exclusive social media community

• Led digital product launch that produced $250,000+ of qualified prospects in 2 days

• Created promo campaign that produced 21% of all client FB page ‘Likes’ in 4 days

• Instructed webinar on how to create effective marketing messages

BWS

Consulting & Innovation

We deliver…

Custom design. Effective strategy.

Creative problem-solving. Support.

Advice and ideas that work.

BWS

FAQs1. What type of organizations have you done work for? A: Accounting, Advertising, Automotive, Business Groups, Consulting, Entertainment,

Marketing, Technical Services. Start-ups, and small and medium-sized businesses.

2. Why are you in business? A: We’re passionate about marketing and innovation and believe we deliver superior

solutions.

3. Can you tell me about your leadership?A: BWS is led by Founder and President Justin Cerone. Justin worked in customer

service, business development, and commercial real estate for over 5 years before launching BWS. A DePaul University graduate, he’s young, energetic, and dedicated to providing the highest-quality service and value for clients.

4. What type of support do you offer? A: We provide on-going support for all of our services.  

BWS

FAQs (cont’d)

5. Can you list some of the services you provide?

• Advertising copywriting• Behavioral analytics• Blogging• Content syndication • Copywriting instruction • Creative problem solving• CRM Databasing• Digital campaign creation• Digital campaign management• Digital copywriting• Digital design• Digital innovation• Direct mail copywriting • Editing• Email marketing• Innovation consulting

• Marketing consulting• Press releases• Process design• Proofreading• QR Codes• Radio commercial scripts• Segmentation• SEO consulting• SEO copywriting• Social media management • Subscriber list growth and management• Targeting  • TV commercial scripts• User experience design • Video storyboarding and direction

Contact us to help your business breakthrough today!

(800) 680-5789

justin@elitebusinesswriting.com

BWS

Appendix1. MarketingProfs “If Marketing Is About ROI, Email Fits the Bill”, 1/13/2009

2. MarketingProfs “Search and Email Still Rule the Web, but Social Networking Rising”, 8/16/2011

BWS