Business strategies of football clubs

Business Strategies of Football Clubs

Litesh Bhatia-Suraj Chopda-

Kushal Chaudhari-Kirankumar Dash-

History of the Game

Leagues of the World

Strategy of a club

• Revenue Model

• Expenses

• Brand Value

Revenue Areas• Match-day Ticket Sales & Hospitality• Broadcasting Rights

• Sponsorships & Endorsements• Dedicated TV Channels & Radios

• Merchandise & Memorabilia• Franchises & Partnerships

• Betting & Gaming• Pre Season Tours

Expenses

Assets

• Fan Base• Manchester United – 350 mn • Barcelona FC – 261 mn• Real Madrid - 180 mn

• Stadiums • Hospitality

• Brand Equity ValueBrands are the most valuable intangible assets in

business today

How is the Value decided?

What determines the success of a football clubs? 1) Trophies, honors , wins 2) Financial wins (Profit making)Let see where your club is placed!!!

Variables affecting strategies of club

Football clubs

Playing Squad

Management Staff

Playing time each

playerTrophies

Styles

• Madridista (Galacticos)

• Ajax FC (Youth System)

• Rock Like Porto FC (Transfer player earn money)

Craziness of transfer market!!

• How is a player valuated?

9 Factors To Determine a Football Players Transfer Value

• Squad status• Age• Talent • League Factor• Premium Position• Adaptability• Depreciation• Image rights• Iconic Status

Broadcasting & TVs

• Viewership – 900 mn homes in 202 counties• Broadcasting Rights -$ 6 bn Annually

Merchandise Stores & Sales

• Kits • Training Apparel• Fashion Apparel• Baby Accessories• Equipments

Luggage's Golf Accessories Others

• Home wears• Magazines• Prints & Posters• Souvenirs• Gifts

o Watcheso Jewellery o DVDso Bookso Executive Gifts

Franchises

• Coffee Bars

• Restaurants

• Megastores

• Gamplexes

• Online Football Markets

Thank You

“Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”