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Job localization in GCC countries is a major challenge, getting local resources into management positions requires careful qualification and preparation. Business simulation is the answer to nurture a generation of qualified Saudi managers. CESIM simulation is a perfect platform as it covers multiple industries; Banking, Utilities (power & Telco), Hospitality, General Management.
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LOGO
Author : Ashraf Osman, 2013
Jumpstart Your Saudi Managers’ Career and achieve better business
results
CESIM Business Simulation
Multiple customized industry sectors; Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.
http://ashraf-osman.com
Introduction
Saudization or job localization in Saudi and other GCC countries has been an ongoing challenge for quite some time. The employment pyramid has 3 levels:
1. Performance level (technical, administrative, service jobs).2. Middle Management or departmental (decision making and HR skills).3. Senior Management (strategic and financial decision making).
The base of the pyramid (performance) witnesses a lot of ongoing efforts and initiatives on both training as well as regulatory fronts, however the middle and senior management represent a different challenge.
Decision making is the result of training, coaching and real life experience, taking wrong decisions and making mistakes is inevitable as well as costly.The cost could be loss of profits, market share, or worse losing organization’s reputation. The only way to avoid this is to include “Business Simulation” in the Saudi managers qualification program.
Author : Ashraf Osman, 2013
Introduction
Business simulation gives the participant the following benefits :
1. Actual use of learning content2. Immediate use of subject matter knowledge3. Work closely with others4. Compete against real people5. Engage human emotions (discuss, apply, review, compete, etc..)
Above all, it is a safe environment to practice real life situations, compete against real people. You take decisions that will affect your company and see the immediate effect on your P&L statement and balance sheet.
This presentation is about what I consider the best player in the field of Business simulation (CESIM). I have been in GCC countries for 20+ years and know the challenges they face in localizing as many jobs as possible and I confidently believe that Business Simulation is a great tool to expedite the building of qualified Saudi decision makers.
Author : Ashraf Osman, 2013
Introduction
CESIM is a Finnish company that started developing business simulations since 1996.
In my opinion they have the best multi-lingual, multi industry, customizable portfolio of business simulators in industries as Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.
Now relax and enjoy the presentation Author : Ashraf Osman, 2013
What is “Simulation”?
• The imitation of the operation of a real-world process or system over time.
• Used to show the eventual real effects of alternative conditions and courses of action.
Author : Ashraf Osman, 2013
Why “Simulation”?
Simulation is used when the real system cannot be engaged, because it is: Not accessible Dangerous Unacceptable to engage (costly) Being designed but not yet built
Author : Ashraf Osman, 2013
Information Retention Rate
Lectu
re
Reading
AV
Demo
Discussi
on
Practice
by doing
Teach oth
ers
01020304050607080
5 1020
30
50
75 80
Retention rate
Source: NTL Institute for Applied ScienceAuthor : Ashraf Osman, 2013
History of physical simulation
Author : Ashraf Osman, 2013
Benefits of Physical Simulation
• Personnel and equipment safety• Financial risk avoidance• Actual use of learning content
Author : Ashraf Osman, 2013
Business simulation
Author : Ashraf Osman, 2013
Benefits of Business simulation
• Actual use of learning content • Immediate use of subject matter knowledge• Work closely with others • Compete against real people• Engage human emotions (discuss, apply, review,
compete, etc..)• Ability to instantly see the quantitative impact of the
qualitative decisions (taking bold decisions and see the impact on profitability).
Author : Ashraf Osman, 2013
What today’s leaders want
• Training content that is :– Helpful– Engaging– Applicable– Challenging– Contemporary
Author : Ashraf Osman, 2013
Engaging ?
• What is your reaction if the police tells you:
1. “There is a violent criminal loose in your country”
2. “ There is a violent criminal loose in your city”
3. “ There is a violent criminal loose on your street ”
Engagement increases with the possibility of direct impact.
Author : Ashraf Osman, 2013
Simulation and Game Theory
• Creating successful Sims requires balance between:– Business acumen– Learning acumen– Technical acumen
• A good business simulation should be: – Highly engaged– Learn a lot about the subject matter– No distracted by technology– Run by experienced facilitators
Author : Ashraf Osman, 2013
Game theory
Author : Ashraf Osman, 2013
Source: Using Business Simulations and Serious Games by Hugh HunterAuthor : Ashraf Osman, 2013
What happens in a simulation
1. Participants read the setup and background (case). 2. Participants make decisions within their teams. 3. Participants see results in the form of a winning
metric( s). 4. Participants make more decisions to try to better
their positions against the other teams. 5. At the end, there is a placement of team
performance. There are clear winners and losers.
Author : Ashraf Osman, 2013
Simulation types
Simulation type Engagement Strategic Application
Corp. Cultural Awareness
Development Complexity
Human vs. Computer Medium-Low Medium Low Medium
Human vs. Human High High High High
Off the shelf Low Low Low Low
Tailored High High High Medium
Customized High High High High
Author : Ashraf Osman, 2013
How Children Learn
No Risk
No Fear
Don’t care if they look ridiculous !
Talking
Trying
Playing
Asking
Agree/disagree
Children learning
Author : Ashraf Osman, 2013
How Adults Learn
Adult learning
Want to use what they know
Wonder why they’re here
Resist & resent
Want to feel acknowledged
Then finally start learning !
• Risk
• Fear
• Self-Image
Author : Ashraf Osman, 2013
Adult Learning Using Business Simulation
Want to use what they know
Adult learningWhy should I learn this?
Resist & resent
Want to feel acknowledged
Start of learning• No Risk
• No Fear
• Immediate use of subject matter
• Self-actualization through competition with real people
Trying
TalkingAsking
Agree/disagree
Playing
X
X
X
X
X
Author : Ashraf Osman, 2013
Author : Ashraf Osman, 2013
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013
Author : Ashraf Osman, 2013http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
Author : Ashraf Osman, 2013 http://ashraf-osman.com
LOGO
Author : Ashraf Osman, 2013
http://ashraf-osman.com
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