Business Plan

Aridity Suit

ProductA full body towel, similar to the trending “Onesie” that eliminates the need for annoying self-drying and feeling cold after stepping out of the shower, bath or cold weather.This will dry you without your own manual effort.

Includes unique pockets containing whatever may be needed after a shower or bath.

Also includes a hood to stop hair dripping and to dry your hair as it rests on your head.It comes in different colours and designs.

PlaceMainly sold online or in large stores as we will not establish our own stores to sell them in. Online delivery will be available internationally so that it can be shipped to different countries to increase the number of potential customers. We also aim to sell at big brand stores like supermarkets for example: Tesco, Sainsbury’s and department stores like John Lewis.

Promotion

Our main source of promotion will be through the Internet (social media, retail websites). Our product will be tagged in searches linked to things such as: Onesies, towels and clothing.

Our suit will be targeted at people of all ages mainly in countries with more developed sanitation which makes international sales possible. Male and female variations and size options will also be made to “suit” anyone, any shape or size.

We use multimedia to advertise therefore we are Above-the-Line-Promoting in a mass market.

PriceThe price is going to be premium but reasonable. This is because the function of it is different and it has more features than a onesie or towel. The price needs to be competitive within the market as it is going to be targeted at teenagers who don’t have the same amount of money as adults who have a job and steady income.

The price will vary from £30 to £40 depending on the range and the features that it has and obviously the more advanced ones will have the higher initial price point.

Higher quality Aridity Suits will be priced at around £50-£60 as the material required will be expensive and luxurious.

Unique Selling Point

The product includes pockets for small/large deodorant cans, hair brushes toothpaste and toothbrushes and whatever can be used for after a shower or bath.

As the Aridity Suit is super absorbent, built-in feet and a hood allow your whole body to be dry(these extras can be cancelled). The suit also comes with attached mittens to keep hands warm while being optional to operate with your hands while drying off.

Improvements