View
18
Download
1
Category
Preview:
Citation preview
PT ARTONONCODE INDONESIA- JULY 2016
PITCHDECK
CHANGE TRACKERS
Date Version Change By Remarks
26 July 2016 0.0 Created MS Requested by IG27 July 2016 0.1 Added Future Products MS28 July 2016 0.1 Added Game Jam MS
2013 2014 20150
5
10
15
20
25
30
35
40
45
50
18.7 19.120.5
21.9 22.223.8
2.9 3.3 4
31.9
36.8
43.1
Growth Record
Europe, Mid East, Africa North America Latin America Asia-Pacific
USD
Billio
ns
The Big Players:
1 China $22.2Bn
2 Japan $12.3Bn
3 South Korea $4.0Bn
4 SEA $1.5 Bn5 Australia $1.2Bn6 India $1.2Bn7 Taiwan $0.7Bn
INDONESIAN GAME MARKET
Indonesia Malaysia Vietnam Philippines Singapore Thailand0
50
100
150
200
250
300
350
400
128.96
153.14
120.9
72.54
153.14169.26
181.1
214.2
155.8
96.8
201.6
230.3
321
293
217
166
241
336
SEA Market Growth
2013 2014 2015
Mar
ket
Val
ue (
USD
Mio
)Indonesia leads South East Asia game market growth with the highest CAGR of +45.7%, within the smallest market share
Source: Newzoo.com
2015Early Predictions
$1.57 BnRevenues Generated in 2015
$181.1Revenue Generated in 2014
$9.12Avg. Annual Spend/Payer in 2014
PROBLEM WITH INDONESIAN GAME MARKET
CURRENTLY FOREIGN PUBLISHERS AND DEVELOPER CAN ONLY SEE INDONESIA AS A BIG MARKET.
LOCAL TELCO COMPANIES –AS GAME NETWORK PROVIDER- TAKE A LOT HIGHER PERCENTAGE FROM REVENUE COMPARING TO THE NORMAL 5% IN DEVELOPED COUNTRIES
90% + MARKET SHARE BELONG TO FOREIGN PRODUCTS.
MARKET SHARE
LOCAL GAME DEVELOPER ONLY EARN
1.2%
WHILE INDUSTRY IN TOTAL EARN ONLY UP TO 9.6% MARKET SHARE.
PROBLEM WITH INDONESIAN GAME MARKET
90%
MARKET
> 5%
90% + market share belong to foreign products. Local game developer only earn 1.2% market share, while industry in total earn only up to 9.6% market share.
Currently foreign publishers and developer can only see Indonesia as a big market.
Local telco companies –as game network provider- take a lot higher percentage from revenue comparing to the normal 5% in developed countries
POTENTIAL OF INDONESIAIndonesia holds all kinds of potential to foster a massive game development industry. It is inexpensive to produce games here, there is a large pool of talent that is growing strong in gaming content.
PROJECTION OF INDONESIAN ECONOMY
NOW 2030Economy in the World 16th largest 9th largest
Member of Consuming Class 45 Million 155 Million
Population in City Producing 53% 74% of GDP 71% 74% of GDP
Skilled Worker 55 Million 113 MillionMarket opportunity in
consumer services, agriculture & fisheries,
resource & education$ 0.5 Trillion $ 1.8 Trillion
Source: McKinsey Global Institute
Ecommerce positioned to play an important role in retail and consumer services
• Local game industry ecosystem now grow naturally (read:auto-pilot)
• Most of local game developer has launched product globally
Local Game
Developer
Local Game
Publisher
Foreign Game
Publisher
Foreign Game
Developer
LOW BUDGET• Casual Mobile
Games• Casual Web
Games• PC/Console Mid
Core
GLOBAL MARKET
INDONESIAN MARKET
HIGH BUDGET• PC MMO Games• MOBILE MMO
Games
Produces
Demands
License Fee & Rev-share$$$$
Licenses
Produces
Licenses
Sponsors & Rev-share$$$
Publish & Monetizes
Publish & Monetize
Sales$$$$$$
Sales$$
Sales$$$$$$
Flow of money Flow of product
INDONESIA GAME INDUSTRY ECOSYSTEM
Flow of product
PROBLEM WITH INDONESIA INDUSTRY ECOSYSTEMLack of B2B collaboration among local game developer and local game publisher is caused by:
1.90% local game developer are small scale companies producing small games
2.Big gap between local game developer quality output and quality demanded by local publishers
3.Lack of local developers success story hinder local publisher to publish local game
4.Lack of local publisher knowledge and networks to publish in global market
LOCAL GAME DEV COMPANY GROWTH PROJECTION
2015 2016 2017 2018 20190
200
400
600
800
1,000
1,200
1,400
416 478 550 633728
60112
183
278
404
Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
2015 2016 2017 2018 20190
200
400
600
800
1,000
1,200
1,400
0
100
200
300
400
500
600
LOCAL GAME DEV PRODUCTION GROWTH PROJECTION
Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
2016 2017 2018 2019 -
5,000
10,000
15,000
20,000
25,000
30,000
6,292
8,808
12,332
17,264
24,170
Mar
ket
Shar
e U
nit
in B
illio
n Rp
LOCAL GAME MARKET SHARE PROJECTION
Source: https://www.techinasia.com/talk/aim-build-company-unicorn-2/
ARTONCODE COMPANY PROFILE
COMPANY OBJECTIVES1. To complete IP development production2. To nail co-production projects with global game companies3. To expand service contracting business unit4. To establish deeper collaboration with Agate Studio
SHORT TERM:
1. To be an Indonesian character/IP databank 2. To be a master licensor for game developer- related software certification3. To be a game related content provider for video broadcaster (online and TV)
LONG TERM
Game development combines various disciplines into production in order to actualize ideas
Business
Design
Art Programming
Software Company
Application
Visual Entertainment
Exhibition
GAME
Game developers constantly evolves their skill based on leading edge technology
Game works by creating interaction with the audience, hence game can be used as a behavioral control tool
GAME DEVELOPMENT
CORE BUSINESS
Provide full/partly services for game, animation and illustration related task
3. Service Contracting
Intellectual Property development, creating full
product from concept to production.
1. IP Development
Join development/production with other company
2. Co- ProductionCo
-Pro
Service
IP Dev
COST ADVANTAGES
Talents
Ability to leverage publishing
infrastructure, gaming community reach, and
R&D development experience for
Artoncode
Advertising
Know-How
•Most cost-effective talents in SEA region•Minimal language barrier to English• Fully scalable and established production pipeline
Guaranteed best price to advertise within EMTEK
Group (Indonesian leading media)
EMTEK GROUPLeading media group in
Indonesia
30.6%
28.9%
21.9%
14.5%
2.5%
Q2.2012Faunia Rancher Released
Q4.2012Artoncode Established
Q3.2012Faunia Rancher Win INAICTA
Q1.2013Faunia Paw Release
Q2.2013Faunia Paw won Best Mobile GameVandaria International Established by Artoncode and Ami Raditya
Q2.2014EMTEK invested in Artoncode
Q3.2014Harmoni ReleasedCollaboration with Ace Edventure on Chemcaper | ReInventing Education
Q3.2015Platinum Patner of Bandai NamcoWinterflame funded on Kickstarter
Q4.2015Asian Poker Released
Q1.2016Collaboration with FingerprintMILESTONE
201620
15201420
132012Q2
2012Q4
COMPANY POSITIONING
GameDeveloper Publisher Distributor Retailer End User
Animation
E-sport
Comic
Toys
Education
Indonesia game development industry ecosystem is still growing, it does not have all the required roles filled in. This means game developer often has to pro-actively fill in another role to achieve more.
OPPORTUNITIES TO BE EXPLORED
GameDeveloper Publisher Distributor Retailer End User
Animation
Film
Comic
Toys
Education
Artoncode has the experience to develop IP/characters all the way from pre-production for short animation series development
End Goal:To create IP/characters that can be translated to merchandise through animation, games and other story telling media
OPPORTUNITIES TO BE EXPLORED
GameDeveloper Publisher Distributor Retailer End User
Animation
Comic
Toys
Education
E-sport
Artoncode as content provider to enhance gaming tournament videos, and creating story packaging to promote both gamers and players
End Goal:Creating one-stop visual entertainment for local gamers and game enthusiasts
DOTA | CS >> Hardcore e-Sport [150 million people in the worlds]Imagine the e-Sport with Midcore player. Artoncode may have the chance to create that kind of community with ICE, CYBERIA, & VIDIO.COM.
RULE INDONESIA, RULE THE WORLD
Imagine 1 IP with Series on TV, Game, Community, Place to Hang Out & Play, Streaming. The Grand Scale to get Indonesian Digital Market. Creating a lifestyle
IP developmentGame development
Community and E-sport
Community and Social Media
Acquisition andLifestyle via TV Series,
Comic, Toys, Merchandise, etc
NETWORK
SouthPeak GamesVideo game company (Missing Link)SouthPeak Games is a video game publisher of titles including STRONGHOLD3 and VELVET ASSASSIN in Europe and North America.
Nintendo Co., Ltd. is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world's largest video game company by revenue
goGame PTE. LTD.Singapore-headquartered mobile games publisher.goGame’s one-stop-shop service handles customer support, marketing, analytics, payment, user acquisition and other time-consuming processes into a single platform .
Bandai Namco Entertainment Inc. is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs.
ARTONCODE PRODUCTS
FAUNIA RANCHERGenre Pet and Ranch
SimulationPlatform MobileRelease 2012Over 50,000 downloadsAchievements• Apps Store top 20 simulation• Apps Store top 94 apps• Winner INAICTA 2012• Winner Sparx Up 2012
ARTONCODE PRODUCTS
ASIAN POKER: CAPSA BANTING
Genre Multiplayer Online Chinese-Poker Game
Platform Mobile
Release 2014
Over 30,000 downloads
HARMONIGenre Sing-a-long Applications Platform MobileRelease 2014Over 50,000 downloadsAchievements• Winner of APICTA 2013 and
2014• Indonesia Game Dev
Representation at TGS 2014
JKT48 PUZZLE STAGE
Genre Match-3 PuzzlePlatform MobileRelease 17 March 2016Project of
Over 50,000 download
ARTONCODE PRODUCTS
POINT BLANK X (US) GUN BULLET X (JP / CHN)
Genre Shooting
Platform Arcade
Release 2016Project of:
CHEM CAPERGenre RPG Chemistry
EdugamePlatform MobileRelease March 2016Co-Production PartnersACE Edventures (Malaysia)Artoncode (Indonesia)AchievementsFeatured at Google IOExhibitioned at GDC and GameCon
JUMP PACA PACA!Genre Action PuzzlePlatform AndroidRelease 20 March 2016Play Store Rating:
ARTONCODE GAME JAM
MOCHI KUJIGenre Action PuzzlePlatform Android, iOsDeveloped June 2016
Release TBA
PUPPY TOWERGenre Tower StackingPlatform AndroidDeveloped June 2016
Release TBA
Game Jam products are games created within 3 (three) days in an semi-annual internal event challenge to the company’s employees
ARTONCODE TEAM
8 years experience in managing game industry
15+ years experience in gaming industry
8 years experience in tech- industry
Business Process Analyst
Founder of Cyberia Digital Lounge | Cyber-cafe by Telkom
Commissioner, BLISSINDO
B.Com (Accounting Finance), University of Melbourn
Game Dev Director of Ace Edventure – Kuala Lumpur
Founder of Stormidea Kreasindo - Jakarta
2006-2009 Co-Founder of Red Eye Studio Singapore
1999-2003 Studio Head of Matahari Studio
Commissioner, BLISSINDO
B.Com (Accounting Finance), University of Melbourne
B.IS (Information System) University of Melbourn
ANTON BUDIONOCTO
INDRA GUNAWANCEO
ANTONIUS BONGCFO
Founder of Tiket.com
Founder of Wayang Force
Founder of PhaseDev
Founder of Bouncity
Founder of Lintas Berita
B.Sc. (Computer Science) British Columbia Institute of Technology
14+ years experience in game industry
5 years experience in gaming industry
8 years experience in tech- industry
HENRY DARMAWANPUBLISHING EXPERT
MARLIN SUGAMACREATIVE LEAD
WENAS AGUSETIAWANADVISOR
2007- 2015 Co-Founder of Main Studio (creative digital content developer)
2014 Winner ASEAN Character Award, Japan
2010 Screen Category Finalist- British Council IYCE
2009 Winner of TELKOM Indigo-preneur
2002-2006 Co-Founder/Producer Altermyth Studio (Game Developer)
Creator of COMBO Arena
Founder of Matchstick Dream Studio
2011 Project Manager of Area G Pte. Ltd. [game studio]
2009 Winner of Best Young Director Award – Citrapariwara (advertising awards)
ARTONCODEFUTURE PLAN
No Project Target Revenue (in USD)
Profit Margin
1 Winterflame Production 250 K 2 Co-production 500 K3 Services 300 K
Total 1050 K 40%
FINANCIAL TARGET
Period Revenue (in USD) Profit Margin2015-2016 410 K 30%
Description 2015 2016 2017 2018(in USD)
Cash InFlow 410 1,050 2,500 5,000Cash OutFlow 465 995 2,110 3,230Game Dev and R&D 280 600 750 850Game Publishing 50 155 1,000 2,000Rent and Utilities 20 40 60 80Events and Other Expenses 115 200 300 300
Cash Burn (55) 0 390 1,770
CASHFLOW PROJECTION
ROADMAP
Q3 Q4 Q2 Q3 Q4 Q2 Q3
2016 2017 2018
IP DevelopmentUSD 250,000
Service / Co-ProductionUSD 500,000
AAATriple A Colaboration
Service / Co-ProductionUSD 300,000
Service / Co-ProductionUSD 1,000,000
IP Dev /Co-ProductionGame with revenue of USD 100,000 / day
Q1 Q1
FUTURE PRODUCT- WINTERFLAME
WINTERFLAME: THE OTHER SIDE
Genre Adventure Puzzle Platformer
Platform Steam, PC, Mac
Target Audience
Young Adults (RT PG 13)
Est. Playing Time (per part)
2 (two) hours
Est. Total Playing Time
6 (six) hours
ReleasePart 1: Forest and RuinsPart 2: Heights and WaterarcPart 3: Cradle
AchievementsFunded at Kickstarter $ 71K CADGreenlit by SteamMost Promising - IGS 2014Most Promising – GDG 2015
FUTURE PRODUCT- WINTERFLAME
FUTURE PRODUCT- WINTERFLAME
Fuze Game Co.,Ltd Beijing internet entertainment company focus on TV game console product design, development and gaming operation.
Publishers looking forward to the game release:
Gambitious BV is the first global crowd-financing platform exclusively for games.
AspyrThe Greatest Mac publisher on Earth, ever.
Headup Games GmbH & Co. KG is a video game publisher company located in Düren, Germany. Headup Games has published games including LIMBO for several platforms. PC and Mac, as well as iOS and Android.
FUTURE PRODUCT- WINTERFLAME
Dev Stage Due Date Technical Deliverables Content Deliverables Prerequisite Requirements
First playable demo 15 Juni 2016 • Main features accessible• UI/UX fully functioning• Myuu’s Journal sample• Gauntlet- Zroot
• Complete 4 (four) playable puzzle from Forest
• 1 puzzle with Zroot (power-up gauntlet)
Part 1- Alpha November 2016
• All features accessible• Myuu’s Journal part 1 complete• Gauntlet- Zroot and Voltex
• Forest and Ruins complete puzzle set (approx. 50 puzzles)
• Additional content in Myuu’s Journal
Immediate publisher’s deal after demo
Part 1- Beta December 2016
Shippable bug part 1
Part 2- Alpha June 2017 • All features accessible• Myuu’s Journal part 2 complete• Gauntlet- Air Hole and Bobble
• Air Hole and Bobble complete puzzle set (approx. 50 puzzles)
• Additional content in Myuu’s Journal
Part 1 release on-time
Part 2- Beta July 2017 Shippable bug part 2Part 3- Alpha January 2018 • All features accessible
• Myuu’s Journal part 3 complete• Cradle complete puzzle set
(approx. 25 puzzles)• Additional content in Myuu’s
Journal
Part 2 release on-time
Part 3- Beta Febuary 2018 Shippable bug part 3Release March 2018 Part 1-3 Gold version
**all timeline is subject to change depend on the pre-requisite completion
HARMONI SERIES Genre Children Educational
ApplicationPlatform Apple
Target OS:
iOS 6.0 and up
Device: iPhone 4- iPhone 6SiPad 2
AndroidTarget OS:
Android 4.1 and up
Minimum Requirements
Memory RAM 512MBSpace 1024MB
Language:
Primary: Bahasa IndonesiaSecondary: English
Screen Ratio
Safe frame 4:3 – Optimum frame 16:9
Monetization
Ads and Premium
FUTURE PRODUCT- HARMONI
ASEAN
Multiple Countries
Mobile Apps
Comic
Simple Comic Strip
Items
Cute Pop-Up Shop
Cute Chars
Universal Characters from Indonesia
ShortsNew established local IP
Collabo-ration
Kids Meal
FUTURE PRODUCT- HARMONIDev Stage Due
DateTechnical Deliverables
Content Deliverables
Assumptions
Harmoni Jukebox- Alpha
May 2016 Main features working properly
• Game flow• Play song • Auto-play
Harmoni Jukebox- Beta
June 2016 Additional features working properly
• Shop• Parental lock• Social media sharing
Harmoni Jukebox- Release
TBD All features working and testedFeedback from “value potion”
Harmoni ABC- Alpha
July 2016 Main features working properly
• Game flow• All alphabets and all animals
asset done• Auto-play• 4 mini games (letter,
animals, puzzle, make-a-word)
• Temporary BGM, SFX and VOHarmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music
implementedBGM, SFX and VO are outsource to a third party
Harmoni ABC- Release
Aug 2016 Tested
Harmoni Short 1 Aug 2016Harmoni Short 2 Aug 2016
**all timeline is subject to change depend on the pre-requisite completion
ROYALE FLUSHGenre Mobile Card GamePlatform Apple
Target OS: iOS 6.0 and upDevice: iPhone 4- iPhone 6S
iPad 2AndroidTarget OS: Android 4.1 and upMinimum Requirements
TBA
Language:
Primary: English
File Size 75 MBPricing Freemium
(Free-to-Play with in-game purchases)
FUTURE PRODUCT- ROYALE FLUSH
FUTURE PRODUCT- ROYALE FLUSH
Dev Stage Due Date Deliverables Deliverable’s RequirementsPhase 1 1 Nov 2016 • Base game and UI
• Floor system• FB login and social features• Chat pre-set & emoticon• Player Rating Value system• Mission system• Bot system• Auto-solver• VIP Point
All project’s specification for phase 1 are accepted and confirmed before 1 August 2016.
Phase 2 1 Feb 2017 • Tournament system• Mini-games• Daily reward• Leaderboard• Theme setting and shop
All project’s specification for phase 2 are accepted and confirmed before 1 November 2016.
Phase 3 1 May 2017 • Custom game• Facebook game version• CMS
All project’s specification for phase 3 are accepted and confirmed before 1 February 2017.
**all timeline is subject to change depend on the pre-requisite completion
Offline Marketing- Popular Magazine:• Create an exclusive tournament sponsored by Popular Magazine. The preliminary will be held
online, with a high stakes qualification. This will encourage people to buy their way up to join the tournament.
• The top finalist will be invited to an offline event, where they play the last leg of the tournament accompanied by the Popular Models.
• Create a stand where people can play strip poker against a Popular Model if they download the game or buy an in-game item.
FUTURE PRODUCT- ROYALE FLUSH
TAP TAP BATTLE Genre Multi-player action tapping mobile
gamePlatform Apple
Target OS: iOS 6.0 and up
Device: iPhone 4- iPhone 6SiPad 2
AndroidTarget OS: Android 4.1 and up
Minimum Requirements
Memory RAM 512MBSpace 1024MB
Language:
Primary: English
Screen Ratio
Safe frame 4:3 – Optimum frame 16:9
File Size TBA
Pricing In-App Purchase
FUTURE PRODUCT- TAPTAP BATTLE
FUTURE PRODUCT- TAP TAP BATTLEDev Stage Due
DateTechnical Deliverables
Content Deliverables Assumptions
Tap Tap Battle - Alpha
Oct 2016 Game flow working properlyAll mini-games deliveredSingle player scoring
• Sign in/Sign up• Category randomizer• 18 mini-games• 6 tutorial (1 each
category)
Production starts August 2016
Tap Tap Battle- Beta
Nov 2016 Multiplayer featuresLeaderboard
• Friend invite and friends list
• Opponent search• Challenge random
opponent or friend list• Sharing content
Connectivity and Sharing
TBD Integration with BBM • Login connect • Broadcast and direct
message sharing• Link to auto-status
change Tap Tap Battle- Gold
TBD All features working properly and tested
Depend on previous milestone delivery time **all timeline is subject to change depend on the pre-requisite completion
FUTURE PRODUCT- TAP TAP BATTLE
Online Marketing:• In-game event – on monthly basis, the game provide
objectives for player to achieve, such as high-score, play certain category, play against required number of opponents
• Social media sharing• BBM timeline sharing• BBM broadcast or direct message sharing
Offline Marketing:• Offline competition (e-sport event)• TapTap battle game community
SCIENCE SIMULATORGenre Virtual Reality GamePlatform Windows
Target OS: Windows 7 and upMinimum Requirements
Nvidia GTX 970 Graphic card, HTC Vive or Oculus rift
Language:
Primary: English
File Size 1.2 GB
Pricing Premium
FUTURE PRODUCT- VIRTUAL REALITY
FUTURE PRODUCT- VIRTUAL REALITY
**all timeline is subject to change depend on the pre-requisite completion
Product Duration Deliverable RequirementVirtual Field Trip 6 Months • Virtual reality app using
Google Cardboard• Teacher guide application• Core analytics• 3 sets of trip
• Test device for development.• Content for the trips.
Science Simulator 9 Months • Virtual reality app using HTC Vive or Oculus Rift
• Teacher application side for analytics
• 3 sets of experiments
• Test device for development.• Content for the experiments.
FUTURE PRODUCT- VIRTUAL REALITY
• VR for Education is targeted for schools interested in giving its student extraordinary learning experience.
• Schools that want to be ahead of the curve of normal education can leverage the novelty of VR.
“It's not the big that eat the small...
It's the fast that eat the slow”
THANKS!Any questions?
You can find me atindra@artoncode.com/ +62 (812) 86 688 388
Recommended