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BUSINESS MODELSWHY BUSINESS MODELS MATTER
• Business Model Is Important, But Not Everything
TELLING A GOOD STORY
• Like American Express Traveler’s check
DIFFERENCES BETWEEN A BUSINESS MODEL AND STRATEGY• Joan Magretta calls a business model a story.
IMPORTANCE FOR A SUCCESSFUL BUSINESS
• The article emphasizes that the strength of a business model as a planning tool
CRITICAL TESTS
• There are two important tests to see if a business model will actually be effective .
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