Building sustainabledigifr laila-june2012

Building a sustainable

digital team

Laila Takeh @spirals

LA WEB ACTUAL

Source: Stanford Social Innovation Review Oct 2011

UUK Digital Journey

Review

„ Consultant

Set up

„ Digital Hub

??

Head of Digital

Engagement

Laila Takeh

Digital Manager

(Content & Technology)

Senior Digital

Editor Digital Editor

Digital Project

Manager

Technical Project

Lead

Digital Marketing Manager

Social Media Exec

Digital Marketing

Officer

Digital Marketing

Officer

Digital Analyst

Set up

Production team Marketing team

Set up

Set up

UUK Digital Journey

Review

„ Consultant

Set up

„ Digital Hub

Refine

„ Understanding

„ Strategy

„ Roles

„ Tools

Embed

„ Capacity building

„ Planning

„ Investment

Refine

Source: Stanford Social Innovation Review Oct 2011

Strategy

Refine

Roles Refine

Tools Refine

Capacity building Embed

Skills matrix

• All

• External facing

• Champion

• Super user

Challenges Embed

• Planning

• Understanding still mixed

• Need to be concrete Vs flexible

• Investment

• Specific cases for shifting time and money

• Resource balancing

• More on this….

a little bit of everything

“digital” has been seen as isolated

offline marketers online marketers

• Set the goals

• Plan the mix

Bought media

Email Search Display Affiliates Microsite/s

Owned media

Website

Earned media

SM

Team 1

Team 2

Team 3

Team 4

Partners

With focus…

Thanks

Laila Takeh @spirals