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Rikke Rosenlund shares BorrowMyDoggy's story and building a Lean company at LEANCONF2013
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www.borrowmydoggy.com / @borrowmydoggy
Our mission is to leave ‘Pawprints of Happiness’ on the lives of dogs and humans
www.borrowmydoggy.com / @borrowmydoggy
BorrowMyDoggy
An online platform where dog owners
connect with borrowers help take care of
their dogs when the owners are busy*
*Borrowing period: Walks, playdays, weekends or happy holidays
www.borrowmydoggy.com / @borrowmydoggy
Pain Points
Busy due to work, travel, and family commitments
Life changes
Lack of low cost options
Miss having a dog in their life and can’t have one due to work, life or financial situation 70% used to own a dog
Dog Owners Dog Borrowers
www.borrowmydoggy.com / @borrowmydoggy
It all started with a day in the park...
www.borrowmydoggy.com / @borrowmydoggy
LSM - weekend
Get out of the building & create landing page in 2h...
www.borrowmydoggy.com / @borrowmydoggy
Key Learnings
You can easily test an idea with little budget.
Speak with customers & understand ‘pain’. 85 signs ups in 3 days.
Be innovative… and keep on listening.
www.borrowmydoggy.com / @borrowmydoggy
1. Took site down
After LSM (<3mths)
www.borrowmydoggy.com / @borrowmydoggy
2. Relaunch site (FAQs, insurance, T&C)
After LSM (<3mths)
www.borrowmydoggy.com / @borrowmydoggy
3. Name change (BorrowMyDog.gy to
BorrowMyDoggy.com)
After LSM (<3mths)
www.borrowmydoggy.com / @borrowmydoggy
1. Develop processes
Match users
Verification
Welcome Woof
After LSM (3-6mths)
www.borrowmydoggy.com / @borrowmydoggy
2. Media Coverage & Positioning
After LSM (3-6mths)
www.borrowmydoggy.com / @borrowmydoggy
3. Launch new Features
Editable profiles
Started automation of the process
Admin system
After LSM (3-6mths)
www.borrowmydoggy.com / @borrowmydoggy
4. Set up company
Fundraising
Office space
Team
After LSM (3-6mths)
www.borrowmydoggy.com / @borrowmydoggy
After LSM (6+ mths)
www.borrowmydoggy.com / @borrowmydoggy
www.borrowmydoggy.com / @borrowmydoggy
And the response…?
www.borrowmydoggy.com / @borrowmydoggy
Thank you
@borrowmydoggy www.borrowmydoggy.com
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