Building a Community Campaign

“BUILDING A COMMUNITY”

Joey Dye

Edric Hammond Brensey

Thompson

THE PROBLEM

What is the problem?

• Complete College Tennessee Act 2010

• Funding formula has changed

• Based on retention/graduation rates

THE RESEARCH

Primary

Convenience Survey

Secondary

MTSU enrollment management strategic plan

Exemplary school websites

CAMPAIGN THEME

“Building a Community.”

Mission Statement:

The mission of the School of Journalism is to give

students a strong foundation in communications by

providing them with relevant learning experiences that

will enhance their ability to accomplish future goals and

aspirations.

GOALS

Raise the retention and graduation rates within the

school of journalism.

Enhance school of journalism’s reputation

Build a culture of engagement between internal and

external publics

PUBLICS

Current SOJ students

SOJ faculty/staff

MTSU student body as a whole

TACTICS

Elite

Open House

Game Day

Merge

Dean Welcomes Finals

SOJ ELITE

o Modeled after the MTSU Ambassadors Program

o Three students from each concentration in the SOJ

o Students will serve as representatives and hosts for SOJ

o Students will be well informed about the history and

current standing of the SOJ

o Students will attend campus functions and events

OPEN HOUSE

Ability to meet the dean

Be introduced to faculty and staff

Allow networking opportunities

Refreshments provided

Sign in to receive student information

Provided information from School of Journalism and

local businesses

Able to see what all is offered

Encouragement to start the academic school year

Mass Communications lobby

OPTIONAL GAME DAY

Building student, faculty, and staff relationships

Attract approximately 275 students

Use student organization volunteers

Refreshments provided

Partner with Best buy to provide televisions and Wii

gaming system

Reinforce sense of community

Encouragement to finish the year on a high note

MERGE

o An organization for students from all School of

Journalism concentrations

o Based off Recording Industry Fraternity

o Purpose:

o Networking opportunities

o Experiential learning

o Mentor students

o Reinforce community among concentrations

WEBSITE REMODEL

o Survey reveals students are not receiving adequate

information

o Exemplar research used to come up with School of

Journalism website remodel

o Changes include:

o Drop-down menus

o Removing dense text

o Adding graphics (photos, videos, etc.)

o Adding events section

o Including links to social media sites

o Revamp organization websites

o Sign-ups on website

WEBSITE COMPARISON

MTSU School of Journalism

Model Website

DEAN WELCOMES FINALS

Five minute talk to classes about college and final

exam experiences

Pass out snacks and candy to classroom

Will happen the week prior to finals

SUGGESTIONS

Advising Suggestions

ADVISING SUGGESTIONS

Open advising for freshmen and sophomores

Assigned advisor upon candidacy

Begin preparing for the semester earlier

LOW END BUDGET

Open house

Flyers 500x.21 105

Decorati

ons 20x.67 13.4

Food

Chips 11x5.78 63.58

Crackers 10x6.50 65

Drinks 300x.78 234

Bags 500x.23 115

Photo

Booth 595

SOJ Elite

12x50 600

Dean Welcomes

finals

Little

Debbie 250x0 0

Candy

33.72+4

4.90 78.62 78.62

Subtot

al

1507.0

2

Taxes 146.93

Total 1653.95

HIGH END BUDGETOpen house

Flyers 500x.21 105

Decorations 20x.67 13.4

Food

Chips 11x5.78 63.58

Crackers 10x6.50 65

Drinks 300x.78 234

Bags 500x.23 115

Photo Booth 595

SOJ Elite

12x50 600

Game Day

Flyers 250x.21 52.5

Decorations 35

Food

Chips 11x5.78 63.58

Crackers 10x6.50 65

Cookies 4x18.72 74.88

Candy

33.72+44.

90 78.62

Granola Bars 16x4.98 79.68

Drinks 300x.78 234 674.64

Games

Cards 21.39

Board Games 47.35

Printed Money 500x.13 65

Prizes

Winner Gift Cards 125

Gift Cards 250

Computer

Package 3x349 1047

Calculator 2x124.97 249.94

Adobe Creative

Suite 2x399 798

Refrigerator 139

Wii U Game

Package 329

Ipad 499

Misc 500 3936.94

Dean Welcomes finals

Little Debbie 250x0 0

Candy

33.72+44.

90 78.62 78.62

Subtota

l 6339.84

Taxes 618.13

Total 6957.97

EVALUATION

Compare fall 2014 graduation and retention rates

with graduation and retention rates for fall 2013

Survey students

How many applicants received for SOJ Elite

Program

How many attended the open house

“BUILDING A COMMUNITY”

Joey Dye

Edric Hammond Brensey

Thompson