View
375
Download
16
Category
Tags:
Preview:
DESCRIPTION
Tra Williams, Small Business and Franchise Consultant presented "Build Brand, Build Your Business, Build Your Legacy" at FranCamp in Atlanta.Tra believes there is an Entrepreneur in each of us. “You don’t need an MBA or years of experience to start your own business. All you need is passion and dedication. That’s it. There is no formula for success, just a willingness to fight for what you want and goal to be reached. Your only limits are the size of your dreams and the degree of your dedication.”
Citation preview
Build your Brand Build your Business Build your Legacy Build your Brand Build your Business
Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build
your Business Build your legacy1
2
Build your Brand Build your Business Build your Legacy Build your Brand Build your Business
Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build
your Business Build your legacy3
4
5
Branding is NOT a name.Branding is NOT a logo.Branding is NOT a tagline.Branding is NOT a website.Branding is NOT a color scheme
Branding is an identity.
It is the way that a company is thought of by
customers.
Your Brand is your Reputation
6
• How does sponsoring little league teams increase sales?
• Why do we tend to do what others do?
• Why do we do things we have committed to even if the situation
changes?
• Why am I less likely to buy from a New Jersey Salesman?
• Why do we care if 7 out of 10 Dentists recommend Crest?
• Why doesn’t Apple make more iPhones?
7
Reciprocity
8
9
Social Proof
10
11
Commitment
12
13
Liking
14
15
Authority/Expertise
16
17
Scarcity
18
Build your Brand Build your Business Build your Legacy Build your Brand Build your Business
Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build
your Business Build your legacy19
20
21
22
23
24
25
26
27
28
29
30
•Recognize that when your segment appears stable and homogenous changes are eminent.(Chaos theory - Sensitive dependence on initial conditions)
•Recognize when something happens that might change the landscape and thus the way we do business. (Or be the predator)
•Recognize the anomaly that is better equipped to deal with a recent change, emulate or evolve. (King snake)
Build your Brand Build your Business Build your Legacy Build your Brand Build your Business
Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build
your Business Build your Legacy31
32
If 100 years from now a Career History Bomb explodes erasing all information
regarding for-profit work...
What will the world know about you?
33
Seed
Seedling
Juvenile
Adult
DeathFlower
Fruit!!
Build your Brand Build your Business Build your Legacy Build your Brand Build your Business
Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy Build your Brand Build
your Business Build your Legacy34
Recommended