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Unified CommunicationsWhat’s in it for me?
• Stuart Bryden – Business Architect - BT
• Leon Benjamin – Collaboration Designer – Sei Mani
Introductions
Five ways to drive value of unified communications
It’s all about what’s in it for me? Value creation is the point of collaboration, not the act or tool of collaboration itself
Communications • Speak with a human voice• Information makes people think, but emotion
makes them act
It’s the small things that matter • Make sure everything works. First time. Always.
• Treat deployment like a consumer product launch
Adoption matters • Genius Bar model works. Many ‘interventions’ needed before people change the way they work
• Time makes more converts than reason• ‘Conversion’ happens ‘one conversation at a
time’
Measure • Create a business case• Measure quantitatively (e.g. T&E savings)• Measure qualitatively (e.g. surveys)
• Ultimate measure: How people react when you take it away
Old habits die hard
• Success is entirely gauged by meaningful participation
• These tools very much depend on the discretionary, voluntary effort of employees
• Enterprise collaboration tools demand a much different kind of approach to communicating the benefits
Typical WebEx Product Description
Typical Spark Product Description
Keep the Discussion GoingMeet, Share, and Recall
Share your screen to gain
quick alignment
Capture important details while you talk that can be
reviewed later
Initiate a meeting in your rooms of up to 25 people* from any
device
Join meetings in progress anytime so you can switch devices if needed
What’s in it for me? It isn’t just about meetings
Medical consultation Cisco Webex Saves French Doctor Hours Every Day - YouTube
Remote Teaching http://www.lengel.net/cisco/briefing/learningtechs/WebExinEd.pdf
Reach parents at times and places most convenient to them http://www.cisco.com/c/dam/en_us/solutions/industries/docs/education/connect_students.pdf
Job interviews
Mortgage discussions
Remote Santa Claus
IT Support
Selling/Sales
Information makes people think. Emotion makes them act
This email was sent to 500 people as a prelude to taking part in a WebEx pilot
Received a huge response because:
• Reputation/ seniority of the Chief People Officer
• Written in a human voice• It’s about you first and the company second
Pilot users doubled to over 1,000 people in 6 months
Subject Line: Fancy Making a Difference?
Hi Everyone,
Wouldn't it be brilliant to work for a company where everyone collaborates to get the job done? Where the technology allows you to chat face-to-face with your colleagues around the UK without ever leaving your desk?
Where you can find out what’s going on without spending hours standing next to the water cooler? Where you have the same communications tools whether you’re in the office, at home or sitting in Starbucks? Where the offices look and feel how you’d imagine a Virgin office would? Where you spend less time sitting on the M3 and more time making our customers happier?
If you like the idea of that then I'd like you to join me as part of a cross functional team dedicated to making it happen.
Let me know if you’re up for the challenge and if you are you’ll shortly be getting an invite to a kick-off meeting.
Thanks,
Elisa (Chief People Officer)
Detailed Comms Plans Drive Demand
Value proposition. Keep the messaging simple
Measure communications
• Recognisable URLs and hyperlinks in emails, clickable images, etc• Provides detailed statistics – better than email voting buttons
Get feedback. Value of surveys
• Surveys provide stories• Stories are more powerful than stats
Impact, outcomes. People have surprisingly simple needs
Couldn't do without it. It would be like somebody un-invented the mobile phone!
Meetings much more interactive when using WebEx as we all look at the same documents at the same time, leads to more discussion and problems being realised earlier and discussed more efficiently
WebEx is an invaluable tool and to be honest I wouldn't be able to do my job anywhere near as effectively without it.
We use it with our main external supplier which saves a lot of time and allows complex designs to be explained without the need for regular meetings in central London
To me the main benefit is for sharing documents, updating and agreeing those updates in real time. This saves many hours of redrafting and sending emails, many times with attachments to a wide audience. WebEx has changed the way I work for the better
• Well crafted communications can break old habits
• Treat your deployment like a consumer product launch
• Speak with a human voice
• Value creation is the point of collaboration, not the act or tool of collaboration itself
• It’s not that people are dumb, they just don’t have time to work out what to use UC tech for
• Measure the effectiveness of your communications
• If you haven’t done this before, or don’t have the skills, seek outside help
Summary
100%
Adop
tion
Time12 months
15%
66%
Standard Adoption (Low Touch)
Adoption (High Touch)
6 months
Next Webinar: High touch versus low touch adoption
Discovery Workshop
Q & A
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