Brilliant marketing campaigns

Marketing and Branding Activities: India and Abroad

BRILLIANT MARKETING CAMPAIGNS

Ingredients of Brilliant Marketing

Low predictability and high attention spans

Right mix of creativity, business insight, a well thought out implementation plan

Believability; provide substantial evidence

A good story; focus on content

Give your promotion a shelf life; make it stay on the radar

TNT: A Dramatic Surprise on a Quiet Square

To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited…

Video on YouTube

Coca Cola

From the streets of Paris to the villages of Western Africa, Coca-Cola is everywhere.

But when the drink was first introduced, it only sold 9 glasses per day

How did the little company from Atlanta become the world's most popular soft drink?

Brilliant marketing and customer engagement

Some of its recent campaigns follow:

Coca Cola: Friendship Machine

Video on YouTube

Coca Cola: Reasons to Believe

Video on YouTube for campaign aired in India.

Coca Cola: Coke Studio

Coke Studio is a confluence of music genres

Pakistani and Indian versions adapted from the original Brazilian show named ’Estúdio Coca-Cola’

Has been successful in driving consumer engagement towards the brand

Videos on YouTube

Coca Cola: Thanda Matlab… Aamir Khan

Yaara da tashan on YouTube

Thande ka tadka.. Paanch… on YouTube

Pepsi: Change the Game

Change the game ad with Ranbir Kapoor on YouTube

Amul: TVC, Print and Outdoor Ads

Mero Gaon Katha Parey on YouTube

Amul… The taste of India on YouTube

Amul print and outdoor ads on Amul Website

The Hindu vs TOI

Times of India hit at The Hindu with this ad.

Revenge is the purest form of emotion. The Hindu hit back with 3.

Ad campaign 1.

Ad campaign 2.

Ad campaign 3.

Surf Excel: Daag achche hai

Kid beats a water puddle. Video on YouTube

Kid acts like a dog. Video on YouTube

Airtel

Har ek friend jaroori hota hai

Video on YouTube

Vodafone

ZooZoo Superman 3G

Video on YouTube

Happy Dent- White

Chewing gum for a sparkling smile

Video on YouTube

Naukri.com: Hari Sadu

Video on YouTube

P&G: Product Sponsors of Moms

Video on YouTube