Brands in virtual worlds. A To C

The definitive guide to brands in virtual worlds

This report is updated every month as new brands and companies go virtual.

Some brands with employee-based presences are excluded.

A

ABN Amro

Financial services advice in a virtual world

Accenture

Brand tie-in with Reuters

New product demonstrations

Acura

Brand tie-in with Reuters

Orientation

Adidas

Virtual store

Pre-launch of real world shoe - The Microride

Brand extension

Ajax FC

Virtual store

Pre-launch of real world shoe - The Microride

Streaming matches

Community building

AMD

Developer platform

In-world events

AOL

Entertainment destination

Streaming concerts

In-world gaming

Community building

American Apparel

Virtual store

Armani

Autodesk

In-world software training

Developer events

B

Bankinter in Whyville

Banking services for kids

Ben and Jerry’s

Ben and Jerry’s

Bershka

BNP Paribas

Virtual recruitment

Sponsorship promotion

BMW

Prototype demos

Showcase for new ideas

C

Calvin Klein

Integrated marketing

Canada Post

Cisco Systems

In-world eventsDownloadableproduct information

Citroen

CNet

Technology reporting and events

Coldwell Banker

Virtual real estate management

Comcast

Entertainment

Colgate

Avatar customisation

COSMOGirl

Crown Plaza

Customer serviceSales

Virtual meeting service