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Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people. New tools appear every day which makes the market seem chaotic for marketers and corporations. However, there are amazing opportunities for companies that manage to see the forest for the trees.
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© 2008 Social Intent, LLC
Brands can Make Friends Too
1.0 - The Opportunity 2.0 - Consumers Are Waiting 3.0 - Social Media Strategy 4.0 - About Social Intent 5.0 - Our Promise 6.0 - How We Work 7.0 - Program Development 8.0 - Our Services 9.0 - Social Applications Best Practices 10.0 - Senior Team
© 2008 Social Intent, LLC
The
Opp
ortu
nity
1
Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people.
New tools appear every day which makes the market seem chaotic for marketers and corporations.
However, there are amazing opportunities for companies that manage to see the forest for the trees.
© 2008 Social Intent, LLC
Con
sum
ers
Are
Wai
ting
Consumers are waiting for brands to engage:
– Three on four of US online adults now use social tools to connect with eachother1
– 85 percent of US consumers believe companies should interact with them via social media2
– 1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the wealthiest households believe companies should actively market to them via social networks2
1 Forrester research, October 2008 2 “Business in Social Media” Study, 2008 Cone.
© 2008 Social Intent, LLC
Soci
al M
edia
Str
ateg
y Social Media offers an inexpensive way for organizations and brands to:
• Create brand awareness
• Generate leads
• Introduce a product/campaign
• Improve reputation
• Collect data/content
• Keep an ongoing dialogue with
customers
What’s your Social Media Strategy?
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Organizations from the Humane Society to Dunkin’ Donuts have Facebook Pages
© 2008 Social Intent, LLC
Abo
ut U
s
Social Intent builds custom technologies and programs that help companies leverage the social web to ‘friend’ customers and achieve their marketing and business goals.
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© 2008 Social Intent, LLC
Our
Pro
mis
e
– Make sense of your opportunities from social sites like Facebook, MySpace and YouTube to niche communities like LinkedIn and Eons.
– Align your marketing with established online social media conventions.
– Uncover opportunities that span marketing & sales, recruiting and product development.
– And finally build your applications in ways that harness network effects to get better the more people use them!
We will help you:
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© 2008 Social Intent, LLC
How
We
Wor
k
6
Discovery
Business Model
Marketing Goals
Project Resources
• Business Model – Organizational Facts
– Core Offering & Customers
– Sales & Business Model
– Environmental Factors
• Marketing Status – Strategic Goals
– Brand Promise
– Competitive Landscape
– Existing & Previous Efforts
• Project Resources – Budget & Personnel Allocations
– Materials & Content
– Design & Branding Requirements
– Technical & Functional Requirements
How we work:
© 2008 Social Intent, LLC
Prog
ram
Dev
elop
men
t
7
Program Development
Define
Develop
Deploy
Debrief
• Define – Propose candidates for programs
– Outline schedule with benchmarks
and cost estimates
– Define a metrics & measurement plan
• Develop – Design, build & test program
components
– Frequent reviews to make certain that
client expectations are met
• Deploy – Implementing the solution and ensure
it scales to expected traffic levels
– Collecting performance metrics
• Debrief – Analyze results & recommend next
steps
How we work:
© 2008 Social Intent, LLC
Our
Ser
vice
s • Social media strategy
Opportunity identification Educate stakeholders Outline outreach and engagement programs
• Social application development Social network applications (Facebook, MySpace, Eons, OpenSocial, Orkut, Ning, etc.) Google Gadgets iPhone applications New platform development
• Develop content for online audiences Copywriting Audio & Video production (via partners)
• Social marketing & application distribution Design Interactive Ads (Social Ads) Media buying Installs buying PR (via partners)
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© 2008 Social Intent, LLC
Soci
al A
pplic
atio
ns B
est P
ract
ices
Offer experiences that drive user actions in line with your marketing goals
Build programs around a ‘what’s in it for the user’ paradigm
Enable users to communicate your story through established social media channels and conventions
Track, measure, analyze & optimize (set aside funds for mid-course tweaks)
Constantly seed traffic – viral doesn’t just happen • Reach influencers
• Buy installs
Tout your success. Nothing breeds success like success • Marketing & PR
Build an opt-in database of participants • Complete with measurements of each person's influence level. A person's influence level should be
based on that person's connectivity, propensity to share your content and ability to drive action among the people with whom they share.
• Multi-channel value of identifying your vocal & engaged influencers: priceless
Keep your influencers engaged • Give them reasons to keep engaging and sharing - reward them for doing so
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© 2008 Social Intent, LLC
Seni
or T
eam
Vidar Brekke, CEO – Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade
Vineel Shah, CTO – Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb.
www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011
contact_us@socialintent.com +1 (646) 465-2965
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