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Let’s talk about… The power of Culture How to connect Content ideas What is success? 5 simple tips that matter
Meet the SEED program
http://blog.Blinds.com/review/
• Automate the process• Be easy to work with• Quickly vet incoming requests• Make your product team happy
What Is Your ROI?
Micro-Conversions Matter!• Sample orders• Email sign ups• Appointments made• Product reviews read• Q&A content reviewed• Videos watched
Internal Social Content Impact
• Decrease CEC call volume• Develop employee brands• New product feedback• Improved site content opps• TRUST BOOSTER fodder!!• Supplement media team’s work• Assist smaller vendors
1. Keep it simple (80% of the time)2. Differentiate between partners3. Test everything4. Make it IRL once a quarter5. Be delightful + have fun
Top 5 Tips:
Email me: katiel@Blinds.com Tweet me: @BlindsDotCom // @happykatieDownload me: http://slideshare.net/happykatie
Katie LairdDirector of Social Marketing
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