Brand Thunder Overview

Branded Browser ThemesImmersing web users into your brand even

after they leave your website

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Patrick Murphy © 2007 Brand Thunder, LLC

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Brand Thunder is a company that makes theme based web “browser takeovers”

The average computer user spends 5 hours per day on the web, but only 60 seconds on a page. When a web user leaves your website, you no longer have a direct line of communication with them. Brand Thunder changes this by integrating your brand into the computer’s most frequently used tool.. the web browser.

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

Who is Brand Thunder? 2

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After installing a Brand Thunder browser theme, the user’s generic web browser is transformed into an interactive branded & customized environment

Nearly every aspect of the browser can be customized:

• colors• navigation icons• functionality • buttons• RSS Feeds

How does it work? 3

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Patrick Murphy © 2007 Brand Thunder, LLC

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A customized browser theme allows...

• Fans to show their dedication while keeping them informed about your properties

• Users to personalize their web experience

• You to keep a persistent channel of communication open with your users

• You to maintain the attention of consumers, even when they navigate away from your web site (including competitors)

Why customized browser themes? 4

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

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• Browser themes can extend your brand in a fresh, unobtrusive and innovative way

• Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers

• Browser themes can provide permanent buttons to features like schedules, tickets, contests, merchandise, advertisers, etc.

Browser theme advantages 5

• In addition to driving traffic back to your websites, browser themes can include real-time RSS tickers so users can stay on top your latest news, offers and information

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

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brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

Traffic drivers 6

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A custom theme drives traffic to your site by providing users multiple touch-points back to your web properties... the NHL’s Capitals saw a 10% increase in traffic within the first 2 weeks of launching their theme

• Realtime feeds and alerts• News, scores, tips, RSS (local/national), merchandise and ticket sales

• Fixed Buttons• Default set of buttons to key areas of your site are embedded

• Bookmarks and Tabs

• Site bookmarks and a tab can be loaded upon installation

• Themes not only leverage and complement campaigns, but you can track activity by users who have installed your themes

• Brand Thunder clients have seen frequency, duration and click metrics exceed other forms of online advertising

• A ROI study of user interaction with browser themes showed frequency, duration and click metrics exceed when compared to traditional web banner based advertising

• Impressive improvements in click-thrus to your site and exposure of your brand over traditional web banner advertising

• Measurable results from your theme users could enable you to learn from user behavior and improve future promotional campaigns

Measuring traffic 7

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

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• You can sell sponsorships in your themes and prominently place logos directly in the web browser interface. Besides promoting your properties, themes can become a new revenue stream for your company

• Customized buttons can be used as revenue generating and promotional tools that drive users back to your e-commerce sites

• Brand Thunder themes can be automatically updated. This allows you to rotate advertisers or updated graphics in case of re-branding or other changes

Monetizing browser themes 8

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

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Your website will be the primary point of distribution however the Mozilla download site has proven to be valuable as well (200,000+ downloads of Capital’s theme). Distribution points include...

ONLINE• Your site and/or partner sites

• Mozilla download site

• Facebook (utilizing Rock Your Firefox application)• Blogs / forums

OFFLINE• Promotional opportunities

• CDs / USB keychains (preloaded)

• Media Kits

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

Distribution 9

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*NEW* Facebook distribution tool 10

Firefox and Facebook recently collaborated on a new Facebook application which enables Facebook users to list their favorite Firefox themes and share with friends right from their Facebook page...

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

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Case Study: NHL Washington Capitals 11

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

• Brand Thunder’s Washington Capitals hockey team theme got over 148,500 downloads within two months of launching (with no promotion)

• The theme was launched after the team had been eliminated from NHL playoffs.

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Other Samples 12

Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners

Other Samples 13

Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners

Other Samples 14

Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners

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Other Samples 15

Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners

Brand Thunder is unique because our customized takeovers utilize both browser themes and extensions at the same time. This allows you to “re-skin” the browser interface but also provide additional functionality such as embedding an RSS feed ticker directly into the web browser navigation toolbar.

We also offer:

• Proprietary loading system for optimal customer experience

• Custom functionality development:• Built specifically for your site and user needs• Integration with your back-end systems for feeds and realtime information• Library of tools developed

• Ad-serving platform (Patent pending)

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

What makes Brand Thunder unique? 16

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Brand Thunder, LLCPatrick Murphy, Founder and Principal

O: 614-408-8202

M: 614-316-3436

E: patrick@brandthunder.com

W: www.brandthunder.com

brand thunder

Patrick Murphy © 2007 Brand Thunder, LLC

Contact information 17

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