Brand Building & Integration in 2010

Brand Building & Integration

@nicspic2608www.nicoladavies.me

> Consumer skepticism.> Media fragmentation.

> Conversation era. > Real time ramp-up.

There are plenty of fancy phrases describing the changes to brand

integration

But we still need BIG ideas

It’s just they need to work a bit differently

Their terms

Your terms

Bought media

Earned media

But what it really comes down to is this; brands need to be

multidimensional.

5 ways to deliver game

changing integrated

communications ideas

1.

Be “magically

simple”

Uniqlo Lucky Counter

IKEA Facebook Showroom

2.

Do, don’t say

Walkers Sandwich

3.

Leverage each

touch-point to its

maximum potential

Robinson Cursor Club

Unilever’s “smile-activated” vending machine

4.

Do things that

bring people

together

Lurpak Bake Club

Innocent - 5 for 5 cafe

5.

Leverage consumer

truths

Walkers Rainy Day

One final thing...

“Don’t let short-term greed get in the way of long-term greed”

Thank you

@nicspic2608www.nicoladavies.me