BOLO2010 Ash

The 4 Pillars of Building Instant Trust

Online

Tim Ash - CEO

@tim_ash

Building Instant Trust Online…

Must be done instantly…

Must be done anonymously…

You Don’t Know Jack!

… Or Mary

And They Don’t Know You

The Four Pillars

1Appearanc

e

Don’t get disqualified based solely on how you

look

• Professionalism of design

• Sparseness and neatness

• Organization and clarity

2

Transactional Assurances

Relieve point-of-action anxieties

before they arise

• Forms of payment and delivery

• Data security and privacy

• Policies and guarantees

3Authori

ty

Before

After

+ 51%

+ $48,000,000

+84%

Borrow trustFrom better-known brands

• Reviews and awards

• Marquee clients

• Media mentions

• Trade associations

4Consensus of

Peers

Support automatic compliance

by demonstrating “social proof”

• Objective large numbers

• Likeness

• Conversion consulting – Online Express

Reviews

• Full-service landing page tests with

guarantee

• State-of-the-art conversion improvement &

testing tools

SiteTuners Overview

Contact Info

tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work

PST

@tim_ash

timash

tim.ash1

tim_ash1

Contact Info

tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work

PST

@tim_ash

timash

tim.ash1

tim_ash1