BMA349 Assessment 2

Brand of TasmaniaGroup Member:

Shaoqian Tang 170572

Shengquan Fan 170890

Weiwei Wu 176291

Ye Cao 153640

Presentation Agenda

• Introduction of agency• An overview of basic problem in current campaign• An overview of the new marketing communication

strategies• Identification the propose communications tools

Tasmania development plan

• This project focus on develop Tasmania’s tourism through following tips:• Basic issue in marketing

communication• New communication

strategies• Integration of communication

tools

Current Campaign Problem

• Lack of multilateral cooperation• Issue of communication - low international popularity - lack of symbolic• Do not advancing with the

times

New marketing communication strategies

• Changes of target market

- 10 years ago: Developed country

- Now: Developed country + Developing country

New marketing communication strategies

• New communication strategies - Focus on developing country – by internet and social media

• Enforceability - Advancing technology – Popularity of the internet – Global village

Communications tools

•Oversea travel agent•Cartoon series• The perfect website

Integration of new communication tools

Cartoon series

Perfect Website

As ad

verti

sem

ent

As advertisem

ent

Serve for

different area

Tasmania

Oversea Agent

Expectation

• Adopt to the changes of target market• The brand of Tasmania will capture more

tourists• Increase the market share• Improve the popularity in global

Thank you for your listening

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