BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

How Big Brands Use Social Media

Matt LehmanProgressive

Minneapolis at General Mills | August 13, 2009

“Social Media at Progressive”

How Big Companies Use Social Media

Matt LehmanProgressive

Minneapolis at General Mills | August 13, 2009

“Social Media at Progressive”

Social Media @ Progressive

Bl W ll Mi li A t 2009BlogWell Minneapolis, August 2009

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“We sell the most b i d t i th W ld”boring product in the World”

- John Swigart- John SwigartChief Marketing Officer, Esurance1g

21: Forrester Research: “Crafting an Insurance Social Media Strategy”`

So how does Social Media help you change that?

1.Make it relevant2 Find o r “in”2.Find your “in”

a. Get some early winsa. Get some early wins3.Mine your assets

a. Have some fun4 Measure Measure Measure4.Measure, Measure, Measure

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How can I make it relevant?Well its likely your prospects and customers are thereWell, its likely your prospects and customers are there…

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Then, find your “in”…

• Twitter as a fantastic one-many, real-time

i ticommunications mechanism

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Get some early wins…

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Mine your assets…• Find content that canFind content that can

be shared or is trending

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Have some fun…

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Remember pop-up videos?

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Measure: Actualize NPS

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Measure: Early results are encouraging…

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Questions?

Matthew LehmanWeb Experience Director, Progressive Insurance

l h 1@ imlehman1@progressive.comTwitter.com/mattclevelandTwitter com/ProgressiveTwitter.com/ProgressiveFacebook.com/ProgressiveYoutube.com/ProgressiveYoutube.com/Progressive

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How Big Companies Use Social Media

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How Big Brands Use Social Media

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