Blogging basics - Liz Horgan

Liz Horgan Strategic Social Media

What Is a Blog?

• News in the Past • 20th Century – professional, mainstream, limited

• News Today

• 21st Century – professional AND personal

• easy to broadcast

It’s a way to share an idea

What gets shared in Blogs?

1. Personal 2. Professional 3. Organization

How do Blogs Work?

• Publish online - Website

• Template

• Structure with HTML/coding

• Newest content first

• Interactive

Parts of a Blog

New Post

Optional Pictures, videos

Older Posts

Comments

How to Use A Blog

1. Read • Investigations

2. Write • Create and share

Reading Blogs

• Gain Info • Trends • Research

Add to your Tool Kit:

Evaluation

Authority • Who is blogging • Influence • Content • Date • Archive • Comments

Bias • Other sources

Writing a Blog may be important for your Organization

1. Low Cost Visibility 2. SEO 3. Credibility 4. Lead Generation 5. Customer Service 6. Research 7. Build Brand Loyalty

Before you Create your own Blog

Plan

• Your Voice • Content • Target Audience • Commitment and Time

Measurement

Blog success = • Brand Exposure

• Lead Generation

• Thought Leadership

• …Your Goal!

Liz Horgan

For more information about how blogging can help your business thrive

in the new economy, contact:

liz.horgan@strategicsocialmedianc.com (704) 301-0135