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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. TITLE: New Textbooks at Work: A View from the Classroom DESCRIPTION: In this Closing Keynote, professor Mitchell Weisberg will share first-hand faculty and student perspectives on the use of digital textbooks in his undergraduate business student classes. In a recent project, students in Mitchell's class engaged their own research: sharing journals, discussions and surveys on their attitudes, behavior and experience with digital textbooks as they prepared "Live Business Cases" on the emergence of digital textbooks in the publishing industry. Mitchell will summarize the results of this project and offer insights for publishers into the broader value proposition of digital textbooks for students, faculty and universities.
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eTextbooks:
The View from the Classroom
Mitchell Weisberg
Sawyer Business School
Suffolk University
Mitchell Weisberg
• Lecturer, consultant, researcher and writer– strategy, business, technology, healthcare
• Sawyer Business School, Suffolk University; University of Massachusetts; Northeastern University– Undergraduate & Graduate Classes
– Classroom & Online Courses
• Fellow: – Center for Innovation & Change Leadership;
– IBM Center for Innovation in Performance Management
– School of Management Advisory Board 2
Digital Disruption/Transformation: Impacts, strategies and business models
Session Objectives
• Respond to the BISG Survey Data and Findings
• Provide on-the-ground understanding of student (and faculty) attitudes and behavior in classroom
• Consider implications for you
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Managing Thru Disruption
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Transformation
Adoption
• Disruption
• New business models
• Attitudes
• Behaviors
Piracy
Start-upsInnovation
Social Media
LegalRegulationWeb 2.0
Buzz
The Educational Setting• Suffolk University
– Boston, with International scope– Business, Law, Arts & Science– 6000 Students
• Students– “Bootstrappers”– Careers in industry, law, public service, education
• Management strategy class – Capstone Business Class– Comprehensive class
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A Perfect Storm• Increasing tech savvy of students demands more
technology in teaching
• Senior Lecturer with business consulting experience– Strategic use of technology in business– Technology transformation of industry
• The opportunity – a live case and longitudinal study
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A Perfect Storm
• Typical Strategy Content
The Class• Typical Strategy Content
– Internal, external, industry, ecosystem, ethics• 6 Teams
• Typical Strategy Content – Internal, external, industry, ecosystem, ethics
• 6 Teams– Publisher– Sony eReader– Amazon Kindle– CourseSmart– enTourage eDGe– iPad
• Use their device as their textbook– Weekly quizzes– Journals– Independent and team papers
• Apply weekly chapter content to selected company• Design a “Winning” strategy for their device/company
The Devices
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2-Year Longitudinal Study – Ongoing
• Student research results on devices– Survey of colleagues and peers– Student journals: experience/anecdotal
• Student behavior in class – Use of eTexbook capabilities– Purchase behavior
• Data from student assessments– Quizzes– Participation
• Book and Case Studies – In writing stage
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Student Readiness & Use is Accelerating
www.lumeninc.com 102009 2010 2011
These eTexts may be right for kids now in Elementary
School
These eTexts are good for
reading on the train
I already own a
Kindle/iPadand use it
for reading
Research Results• Students used assigned eText
devices
• Digital text was a secondary source
• Tablet based eText was also a secondary source
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Research Results• Students used assigned eText
devices
• Digital text was a secondary source
• Tablet based eText was also a secondary source
www.lumeninc.com 12
Research Results• Students used assigned eText
devices
• Digital text was a secondary source
• Tablet based eText was also a secondary source
www.lumeninc.com 13
Research Results• Students used assigned eText
devices
• Digital text was a secondary source
• Tablet based eText was also a secondary source
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Research Results• There is willingness to use
eTextbooks
• Learning was not differentiated
• BUT…
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0.02.04.06.08.0
10.012.014.016.018.020.0
Normalized Score on Quizzes
–Textbook
–Sony eReader
–Amazon Kindle
–CourseSmart
–Entrepreneur
Device Teams
Normalized Quiz Scores by Teams
0.02.04.06.08.0
10.012.014.016.018.020.0
Normalized Score on Quizzes
–Textbook
–Sony eReader
–Amazon Kindle
–CourseSmart
–Entrepreneur
Device Teams
Normalized Quiz Scores by Teams
Research Results
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Research Results• There is willingness to use
eTextbooks
• Learning was not differentiated
• BUT…
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0.02.04.06.08.0
10.012.014.016.018.020.0
Normalized Score on Quizzes
–Textbook
–Sony eReader
–Amazon Kindle
–CourseSmart
–Entrepreneur
Device Teams
Normalized Quiz Scores by Teams
Observations from Ground Zero
• How much cheaper is it
• Will it help my grade
• Will it make more work for me– vs. more convenient
• What is my professor expecting
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Discussion
Invitation to Engage
• Interact with students on our class wiki– http://digitalmedias2011.wikispaces.com/
– Register as member
• Speak in class– “Focus Group Discussion”
• Propose additional research
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Thank You
Mitchell WeisbergDept. of Strategy & International BusinessSawyer Business School Suffolk UniversityOffice: +1 781.894.9202 Cell: +1 781.249.3750miw3@cornell.edu
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Observations from Ground Zero
• How much cheaper is it?
• Will it help my grade
• Will it make more work for me– vs more convenient
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Discussion
Observations from Ground Zero
• Students seek the lowest cost
• Grade enhancing behavior is a key drive
• Seek the path of least resistance
• Focused on responding to authority
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