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BIO International Convention Attendee and Exhibitor Summary
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Highlights from:
June 27-30, 2011, Monday - Thursday Walter E. Washington Convention Center Washington, DC USA
Find Inside:
Attendance Overview
Attendee Profile
BIO Business Forum One-on-One Partnering
BIO Exhibition and Product Interest and new Exhibitor Partnering in 2012!
Worldwide Press Coverage
Program Covering Vital Topics
How to Contact Us
http://convention.bio.org
BIO International Convention
Attendee and Exhibitor Summary
OverOverSummary Results
The BIO International Convention is produced by our trade association, the Biotechnology
Industry Organization (BIO). Profits from BIO Global are returned to the biotech industry by
supporting BIO advocacy, member programs, and initiatives. Our staff works together with
members throughout the year to create a policy environment that enables the industry to
fulfill its vision of bettering the world through new innovations. www.bio.org
The BIO International Convention is the Global Event for Biotechnology.
The main components include:
BIO Business Forum with One-On-One Partnering®, centrally located in the BIO Exhibition
Educational Program o 125+ breakout sessions, Super Sessions o Keynote speakers
BIO Exhibition with Exhibitor Booth Partnering
Networking Opportunities – evening events, Meetups and other programs
BIO Career Fair and Services
The 2011 BIO International Convention hosted a good mix of new and repeat attendees. 42% of the attendees came for the first time and 58% were event alumni. 21% can be considered regular attendees (attended at least three consecutive years).
BIO gathers biotechnology R&D and pharmaceutical companies that
help to heal, fuel and feed the world
The 2011 attendees came from thousands of organizations including the leading biotech
companies, the top 25 pharma companies, top 20 CROs and CMOs, more than 300 academic
institutions including the major research labs and government agencies and the leading
consultants and service companies.
2011 BIO INTERNATIONAL CONVENTION ATTENDANCE (Verified) Full Convention Access and other registration categories 7,799
Media 460
BIO Exhibition Visitors 2,208
Exhibit Booth Personnel 3,970
Grand Total 15,626
PRIMARY COMPANY INDUSTRY SEGMENTS 1. Pharmaceutical
2. Professional Advisor/Consultant/Legal/Accounting Service
3. Therapeutics R&D
4. Academic
5. CMO/CRO Service
6. Diagnostics R&D
7. Finance/Investor
8. Food and Agriculture R&D
9. Foundation/Patient Advocacy
10. Industrial and Environmental R&D
11. Other/Non-Profits
BIO Attendee Profile
BIO attracts business owners and upper management
BIO hosts large and small companies
Executive Management
28%
C-Level 15%
Directors 24%
Managers 33%
2011 Attendance by Job Level
41%
8% 11%
7%
33%
Company Size by Number of Employees
0-49
50-99
100-250
250-499
500+
More than 35% of attendees come from 65 countries ◦ Most international attendees visit as part of an international delegation; an official group of 10 or more
attendees from a country other than the U.S., organized on a national level.
◦ With an abundance of global leaders attending our event we encourage you to get in touch with your country
delegation organizer.
◦ For more information on international attendees or to find your delegation organizer, email
international@bio.org or visit our website at convention.bio.org.
Top 10 international delegations in 2009, 2010, and 2011
TOP 10 INTERNATIONAL DELEGATIONS (by # of Attendees) 2009 Atlanta 2010 Chicago 2011 Washington, DC
1. Canada 1. Canada 1. Canada
2. Germany 2. United Kingdom 2. United Kingdom
3. United Kingdom 3. Germany 3. Germany
4. France 4. France 4. France
5. Spain 5. South Korea 5. South Korea
6. South Korea 6. Spain 6. Japan
7. Australia 7. Australia 7. China
5. India 8. China 8. Belgium
9. Netherlands 9. Japan 9. Spain
10. Switzerland 10. India 10. Australia
A diverse group of organizations attend BIO Companies of all types take advantage of the opportunities available at the BIO International Convention. The company
size splits with 40% from large companies of 500 or more employees and 40% small companies of 50 employees or
fewer. In 2011, there was a strong presence of service providers as well as companies developing and manufacturing
biotherapeutics.
Top 10 Reasons for Attending BIO International Convention
Partnering, networking, leads, insights….and more
Various job functions come together All in one place, you can meet industry innovators, business leaders, decision makers, global policymakers, and public
officials.
*Sampling of ‘Other’ includes: Professor, Student, Board Member, Public Official
TOP 10 REASONS FOR ATTENDING BIO 1. Participate in partnering meetings in the BIO Business Forum
2. Make new business contacts
3. Obtain leads for products/services
4. Keep up to date on industry trends/issues
5. Network with colleagues
6. Attend the educational programs/sessions
7. See specific potential partners/company(s) within the BIO Exhibition
8. Meet with existing customers/partners/vendors
9. Marketing my company’s products
10. See new products or developments
JOB FUNCTION (% of Total Attendees) 2011 Business Development (Life Science) 17%
Chief Executive Officer/President/Principal/Founder 13%
Director - all levels (includes Managing Director/Partner) 12%
Other 10%
Manager - all levels 8%
Vice President/ Senior / Executive Vice President 8%
Attorney/General Counsel/Associate 6%
Marketing and/or Sales – CMO, Director 5%
Consultant (all types and areas) 4%
Researcher (all types) 4%
Tech Transfer (all types/levels) 3%
Coordinator/Administrator 2%
Chief Business, Financial, Information, Medical, Operating/Technology Officer 2%
Other* 5%
Attendees focus on vital technologies At BIO, you can discover pathways to success in the biotech industry. The BIO International Convention has you covered
with the vital life science technologies to start conversations about the industry’s future and formulate innovative
plans—all under one roof!
PRIMARY TECHNOLOGY (% of Total Attendees) 2011 Animal-made & Plant-made Pharmaceuticals 4%
Aquaculture 1%
Biocatalysis 1%
Bioinformatics 3%
Biomanufacturing 6%
Cell Biology 4%
Clinical Research Services 4%
Combinatorial & Computational Chemistry 2%
Drug Delivery 6%
Drug Discovery & Development 19%
Functional Genetics 2%
Gene/Cell Therapy 4%
Genomics 3%
Government (All Types/All Levels) 4%
Imaging 2%
Medical Devices 5%
Micro Arrays 2%
Microfluidics 1%
Nanotechnology 3%
Pharmacogenomics 2%
Proteomics 2%
Screening 2%
Stem Cell Research 3%
Tech Transfer 5%
Transgenics 1%
Not Applicable/Other 10%
BIO Business Forum hosts 21,000+ partnering meetings
The BIO Business Forum is a cornerstone of the Convention that provides an opportunity for biotechnology and
pharmaceutical companies, academic research institutions and investors from around the world to schedule 30-minute
one-on-one meetings and discuss potential business opportunities. The 2011 BIO Business Forum hosted a record-
number 21,183 partnering meetings between 2,410 companies.
Nothing beats face-to-face interaction when it comes to having productive discussions, formulating financial and
strategic plans and making deals. Using the efficiencies of BIO Business Forum One-on-One Partnering™ to investigate
your options allows you to tap strategic alternatives and drive your business forward.
10% 3%
39%
11% 5% 7%
18%
6%
0% 5%
10% 15% 20% 25% 30% 35% 40% 45%
2011 BIO Business Forum Company Type Breakdown (%)
0
5000
10000
15000
20000
25000
2008 San Diego
2009 Atlanta 2010 Chicago 2011 Washington,
D.C.
BIO Business Forum Volume History
Attendees in the BIO Business Forum
Companies Participated in BIO Business Forum
One-On-One Partnering Meetings
BIO Business Forum
BIO Exhibition
The BIO Exhibition is larger than 4 US football fields and host more than 1,800 exhibitors. The event includes state, country and regional pavilions who in turn, host many companies from their regions. In addition, the BIO Exhibition organizes Product Focus Zones to help attendees and companies find each other. There are many special events helps with in the exhibit hall to provide services to attendees and booth traffic.
BIO Exhibition Hosts More Than 55 Pavilions
2011 U.S. STATE PAVILIONS 2011 INTERNATIONAL PAVILIONS Arizona Missouri Argentina Israel
California North Carolina Australia Italy
Colorado Oklahoma Austria Japan
Delaware Pennsylvania Belgium Korea
Georgia Puerto Rico Brazil Netherlands
Indiana South Dakota Canada New Zealand
Kansas Tennessee CCPIT Pavilion Poland
Kentucky Texas China Queensland
Louisiana Utah Czech Republic Russia
Maryland Virginia EBD Scandinavia
Massachusetts West Virginia Europe Scotland
Michigan Wisconsin France Singapore
Minnesota Germany Spain
Hong Kong Switzerland
Hungary Taiwan
India United Kingdom
Ireland
2011 BIO EXHIBITION STATISTICS Exhibitors 1,800
Product Focus Zones 5
Total Pavilions 64
Total Square Feet 180,000
BIO Exhibition and Product Zones
BioProcess 22%
Clinical Trial 19%
Bio IT 15% Contract
Services 12%
Discovery 12%
Industrial &Environme
ntal 10%
Business Services
10%
Product Focus Zones connect you with key audiences
The BIO Exhibition is designed to help you make the connections you need all in one convenient place. By tapping into any of our Product Focus Zones, you’ll take away everything you need to make more informed business decisions in the years ahead. 2011 Product Focus Zones in BIO Exhibition:
BioProcess Zone
Business Services Zone
Clinical Trials Zone
Contract Services Zone
Discovery Zone
Attendee Buying Interest Areas by BIO Exhibition Zones
Exhibitors receive lead generation in the BIO Exhibition BIO Exhibition proves to generate new business with the global industry at your finger tips. It’s where participants create
partnerships, showcase new innovations and products, network, and much more. Of the many important values in
attending the BIO Exhibition, global networking was the single greatest in 2011.
36%
31%
19%
11%
1% 1% 0%
5%
10%
15%
20%
25%
30%
35%
40%
Global Networking
Lead Generation
Partnering Branding Media Attention
Product Launch
Biggest Value Exhibitors Received in 2011
Thought leaders contribute to BIO Education
The BIO International Convention offers a variety of educational programming with over 125 educational sessions, 5 Super Sessions, and 2 Keynote Luncheons and various special and co-located events. Our program covers relevant topics— from healthcare, food and agriculture, industrial and environmental, to finance and business development. The program at the BIO International Convention provides an unparalleled opportunity for speakers to gain publicity and recognition as a biotech thought leader to a global audience of thousands.
Learn how to become more involved with our program by emailing program@bio.org.
Breakout sessions motivate to solve pressing challenges
Session speakers and organizers motivate others to expand biotechnology globally and to solve the world’s most pressing challenges including disease, energy, and hunger through the different educational tracks offered at BIO Global.
The 2011 event included 13 breakout session tracks with more than 125 breakout sessions. The breakout sessions were rated good, very good, or excellent by 88% of session attendees:
Achieving Regulatory Approval and Compliance Biofuels & Biobased Chemicals Biomarkers Biosecurity Biotech Patenting and Tech Transfer Business Development* Diagnostics and Personalized Medicine Drug Discovery and Development*
Finance Food and Agriculture Global Innovations and Markets Health Policy and Reimbursement Innovations in Vaccines International Case Studies Manufacturing of Biologics and Drugs
Top 5 tracks by average # of attendees:
2010 Chicago
1. Innovations in Vaccines 2. Business Development 3. Achieving Regulatory Approval 4. Finance 5. Biomarkers
2011 Washington, DC
1. Biotech Patenting and Tech Transfer 2. Business Development 3. Diagnostics and Personalized Medicine 4. Food and Agriculture 5. Achieving Regulatory Approval and Compliance
Cutting Edge Program on Vital Topics
25%
8% 6%
34%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
International Outlets
Top Tier Print Broadcast Media Trade Publications
Online/Blog Publications
460 Registered Media
BIO Convention remains a widely-publicized event Approximately 460 media registered for the 2011 event, which represents more than a 25% increase from 2010. This increase came from the 114 international media outlets; approximately a quarter of total media registration. The Convention made 1.5 billion media impressions in many top-tier outlets, including more than 50 U.S. newspapers, television and radio, and more than 50 trade publications. These include the Associated Press, BioCentury, BioWorld, Bloomberg, Bloomberg TV, Boston Globe, CNBC, Chicago Sun Times, Financial Times, Fortune, Huffington Post, NPR, Nature, San Francisco Business Times, Science, The Economist, Thomson Reuters, Voice of America, Wall Street Journal Online, Washington Times and Xconomy.
Social Media Further Builds the Buzz BIO Staff and attendees embrace social media tools. Content and highlights from the event can be found on Twitter, LinkedIn, Facebook postings and more.
Convention content generates online viewers and readers o Between June 26 and July 2, the BIO blog, BIOtechNOW, posted 42 blog entries which resulted in 10,000
page views o More than 7,000 tweets were posted using the hashtag #bio2011 and the potential impressions for
Convention-related tweets numbered more than 3 million o BIO hosted more than two dozen podcasts 10 official guest bloggers over the course of the 4-day
Convention
BIO Attendees Engage Online o The BIO Convention Twitter account has more than 5,500 followers o The myBIO LinkedIn group has more than 17,000 group members and has very active discussions. o The myBIO personal event planning tools provide attendees to engage with commenting, messages and
creating event plans. o More than 30 bloggers attend BIO and meet for a bloogers meet up. o More than 12 meet ups are organized on meetup.com and are held during BIO.
Complimentary Press Services Allow Media to Report at BIO
Worldwide Press Coverage
2011 U.S. Daily Coverage Local coverage impressions totaled more than 49 million. Coverage focused primarily on investing in biotechnology, potential growth in the biotech industry for companies and states alike, local and regional news and announcements and major speakers at the event. Consumer print covering the Convention included:
Baltimore Sun Belleville News Democrat Boston Globe Boston Herald Chicago Daily Herald Chicago Sun Times Chicago Tribune Denver Post Fredrick News Post Hartford Courant Indianapolis Star Kansas City Star Milwaukee Journal Sentinel Minneapolis Star Tribune Orlando Sentinel The Oklahoman San Francisco Business Times South Florida Sun Sentinel The State Journal-Register Washington Post Washington Times Wisconsin State Journal
2011 Television and Radio Coverage The 2011 BIO International Convention generated 44 million broadcast impressions. Broadcast coverage included interviews with speakers and industry thought leaders attending the event and highlights of the latest biotech innovations. Broadcast outlets covering the Convention included:
Agritalk Radio Bloomberg TV CNBC Fox Business Network The Jim Bohannon Show Voice of America WUSA-TV (CBS) WJLA-TV (ABC)
2011 Trade Coverage Trade outlet coverage was focused on industry news, announcements and trends as well as the release of study results. Trade outlets covering the Convention included:
Bio Business BioCentury, SciBX BioPharm International BioProcess International BioWorld Chain Drug Review Chemical Engineering News Drug Discovery & Development Fierce Biotech Food Chemical News Genetic Engineering News InVivo Life Science Leader Nature Biotechnology Nature blog Pharmaceutical Executive Pharmaceutical Manufacturing Pharmaceutical Technology Pink Sheet Science (AAAS) Scientific American Scrip World Pharmaceutical News The Burrill Report
General and Registration Inquiries +1.202.962.6655 reg2012@bio.org
Exhibiting Inquiries +1.202.312.9278 exhibit@bio.org
Advertising Opportunities +1.202.312.9278 advertising@bio.org
Sponsorship Opportunities +1.202.962.6656 sponsor@bio.org
Onsite, Signage and Promotional Opportunities +1.202.312.9278 exhibit@bio.org
Media Contacts Tracy Cooley, +1.202.312.9274 Abigail Hirsch, +1.202.962.923
Future Event Dates:
June 18-21, 2012, Monday - Thursday Boston Convention and Exhibition Center Boston, MA USA
April 22-25, 2013, Monday - Thursday McCormick Place Chicago, IL USA
CONTACT US
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