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Want to be big on YouTube? Get the lowdown on what makes great content.
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BIG ON YOUTUBE
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youtube.com/mab397
slideshare.net/mab397
Source: Sysomos http://www.sysomos.com/reports/video/
70% of AU internet users visit the site
18% mobile social networkers visit YouTube via their mobile
16% do it daily
63% watched online video for a product/service
4th most visited website in Australia
THIS IS AUSTRALIA
Source: The Nielsen Company, Alexa,
CONTENTWhat makes a great video?
DRAMA | FUN | CONTROVERSY
AND MAKE IT SERVE MULTIPLE PURPOSES
INVEST IN GOOD CONTENT
EPISODIC CATEGORICAL
KEEP IT SIMPLE, STUPID
CAMERAMEN?EDITING?PERMITS?REHEARSALS?TALENT?YOUR OBJECTIVES?
WHEN IN DOUBT . . .
PRODUCTION CONSIDERATIONS
THE SET UPHow do you get started?
Source: namechk.com
REPORTINGHow do you know it’s working?
delicious.com/mab397/smx
youtube.com/mab397
slideshare.net/mab397
Mandi Bateson | Digital Director | @mab397
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