Big Data Little Data + Social Segmentation of Big Data - Trevor Nadeau

Big Data Little Data + Social Segmentation of Big Data

Trevor NadeauManaging Director EMEA

BuzzBoard, Inc.

We All Have AccessTo Lots of SMB Clients and Listings (big data)

Plan

et F

itnes

s

Atla

nta,

GA

(212) 912-2500

Cross fit Will CountyLearning Tree(646) 329-6392

Infu

se Y

oga

Spa

Hanover Square New York

(815) 937-5201Chicago, ILChicago Rush

Wellington Cable CarRES Software

Alta

mon

t, IL

Des Plaines, ILBean Products

North Charleston, SC

Short J R Milling Co.

Kank

akee

, IL

Motion Fitness

(618) 483-5179

(312) 850-4438Accents Flowers & GiftsCentralia, IL

Goizueta Business SchoolTacoma, WA

EVOPizzeria

Heidanes Hidden Timbers(815) 685-1337Pa

latin

e, IL

Evergreen Park, IL

Strafford, PA

Centralia Recreation Complex(843) 225-1796

(618) 532-3214

(404) 727-6270

(773) 880-8055Crete, IL

Carl'

s Sh

oes

Hendricker Funeral HomeTable Grove, IL

Quincy, IL

Carl's ShoesMount Carmel, IL

Glass Station Pizza Alley

Denver, CO

Denver City Living

Mount Sterling, IL

Boxer Country Kennel

(618) 262-4444

Now We All Want to Convert Them Into Digital Advertisers

Google AdWords

WebsitesSEO

SMO

Facebook Pages

Twitter Pages

Google+Business

Pages

MobileWebsite

MapListings

DirectoryListingsOnline

Banners

ReputationManagement

Social mediaMonitoring

Meet Sam, a digital media sales rep for a local Chicago newspaper.

Sam seems to have some luck at selling responsive design sites to restaurants with mobile optimized websites.

Sam’s Employer Wants to Help Him Sell More

Digital – So Using a Pizza Industry

Infographic They Give Sam Research and Easy

to Understand Data

Americans Eat Pizza!

Clearly The Pizza Chains

Know How to Do It

Thanks to the Infographic

Sam Now Knows How to

Help the Small Guy

Sam stops for a coffee to find his next sales opportunity.

BuzzBoard Sales Engagement Tool

Sam uses BuzzBoard to identify all pizza restaurants with non-responsive websites within 5 miles of his location and have more than 100 Facebook Likes.

Sam adds to his prospect list and gets an appointment but first reviews the research BuzzBoard has completed on Connie’s Pizza.

Connie’s Pizza Web Presence Audit

Connie’s Pizza Google AdWords Analysis

Remember This From the Infographic?

IDC research indicates that Sam spends on average…

6.4 hours creating presentations

5.8 hours searching for client-related information

2.3 hours searching for marketing collateral

Per week.

Using Big Data to Influence Little Data is a Winning Combination

Big Data

Little Data

Thank You!trevor@buzzboard.com