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Measuring Mark-com Efficacy & Customer satisfaction level
A brief study done during
@ ZIRAKPUR
Big Bazar is not just another hypermarket. It caters to every need of a family.Where Big Bazaar scores over other stores is its value for money proposition forthe Indian customers. At Big Bazaar, one can get the best products at the bestprices that is what they guarantee. With the ever increasing array of privatelabels, it has opened the doors into the world of fashion and general merchandiseincluding home furnishings, utensils, crockery, cutlery, sports goods and muchmore at prices that will surprise you. And this is just the beginning. Big Bazaarplans to add much more to complete the shopping experience. Food is the mainshopped for category in this store.
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multipleretail formats in both the value and lifestyle segment of the Indian consumermarket.
E-tailingFoodFashionHome SolutionGeneral MerchandiseLeisure and EntertainmentWellness and BeautyBooks and Music
Objective: To understand which tool of marketing communication was most effective during SS4D and what perceptions customers formed after shopping.
Tool: Administered questionnaire, done after the customer has shopped at the store.
Sample size: 218 customers.
Duration of study: 23rd Jan 26th Jan, 2010
Name:Address:Mobile #:Bill Amount Today:
Question 1:Have you seen our ads about Sabse Saste 5 Din?a) Yes b) No
Question 2:If yes to above Request you to please share where all youve seen/heard our Ads:a)Newspaper If yes please share which newspaperb)TVCIf yes please share which channel
c)Hoardingsd)Mobile Vanse)Radiof)Insert Banners
Question 3:Have you visited Big Bazaar Last year during SS4D/5DMB?
a)Yes b)No
Question 4:How did you find the offers today?a)Very Good b)Goodc)Just Ok d)Not Great
Question 5:How was your overall shopping experience today?a)Very Good b)Goodc)Just Ok d)Not Great
Question 6:Any feedback or suggestion youd like to give us to give us?
PlaceTotalPercentageChandigarh5927.00%Panchkula2312.00%Mohali52.00%Zirakpur3416.00%Other9743.00%218100%
Chandigarh27%Others44%Zirakpur16%Mohali 2%
Chart1
5927
2312
52
3416
9743
Panchkula 11%
total
percentage
Total People
Sheet1
totalpercentage
Chandigarh5927
Panchkula2312
Mohali52
Zirakpur3416
others9743
To resize chart data range, drag lower right corner of range.
SourceTotal PeoplePercentageTv Ads4621%Newspaper Ads9644%Radio157%WOM95%Mobile Van31%Hoardings2310.1%Insert Banners20.9%Walk-in customers2411%218100%
W-I C11%TV Ads 21%Newspaper 44%Radio7%Insert Banner 1%Hoardings11%Mobile van 1%WOM 4%
Chart1
4621
9644
157
95
31
2310.1
20.9
2411
Total
percentage
Total People
Sheet1
Totalpercentage
Tv Ads4621
Newspaper9644
Radio157
WOM95
Mobile Van31
Hoardings2310.1
Insert Banners20.9
Walk-in Customer2411
Yes54%No46%
Chart1
11854
10046
total
pcentage
Total People
Sheet1
totalpcentage
Yes11854
NO10046
To resize chart data range, drag lower right corner of range.
Very Good 44%Good 40%Just OK 12%Not Great4%
Chart1
9744
8740
2612
84
total
percentage
Total People
Sheet1
totalpercentage
Very Good9744
Good8740
Just Ok2612
Not Great84
To resize chart data range, drag lower right corner of range.
Good39%Very Good45%Just Ok11%Not Great4%
Chart1
8639
9845
2511
95
total
Percentage
Total People
Sheet1
totalPercentage
Good8639
Very Good9845
Just Ok2511
Not Great95
To resize chart data range, drag lower right corner of range.
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