Beyond the Buzz Andrew Grill Visible Technologies

Going….Beyond The Buzz

@andrewgrill

2

BuzzResearchProduct DevelopmentRecruitmentSEOHRAnalyticsTrendsPrediction

lc.tl/dominos

$26M

36,000 fans

33% online

Is this your company?

lc.tl/listen

Listen

Learn

Engage

Integrate

Social Media is demanding attention

Listening is NOT spying

lc.tl/bt

Relevant content

lc.tl/voice

Manual sentiment scoring and analysis

lc.tl/voice

Sentiment Analysis

lc.tl/voice

Influencer Analysis

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Actionable Insight

This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common.

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Marketing Friendly Insight

A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..

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What can it do beyond just BUZZ?

•Provide early warning or problems

•Customer service

•Spot trends

•Stay ahead of the competition

•Market research

•Product improvements

•Recruitment

Things you should ask any provider

•Staff experience

•Data sources

•Sentiment

•After sales support

•Reporting capability

•Investment in product development

•Local presence

Social media is just like real life!

Follow me on twitter.com/AndrewGrill

www.visibletechnologies.com

contact via http://lc.tl/c

+44 788 198 6694