Beyond Citations - What To Do Next in Local Search #searchfest

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BEYOND CITATIONS

DANA DITOMASOPARTNER, KICK POINT@DANADITOMASO

It’s Google’s world.

We justmarket in it.

How do I come up?

How do I stand out?

Make your brandinteresting.

1.Create a

referral army.

#blitzfit

2.Find your

customers.

Get this: http://seogadget.com/fullcontact-api-excel/

3.Learn regional

differences.

Edmonton Calgary 2.91% 1.13%

Edmonton Calgary 3.51% 6.82%

4.Understand your

customer’s lifecycle.

5.Not all

neighbourhoods are equal.

Get the data in Settings > Locations >

View Location Reports

6.Get that extra

real estate.

92px

52px

52px

Bonus.This didn’t work.

Can’t control sitelink order.

THANKS!

DANA DITOMASOPARTNER, KICK POINT@DANADITOMASO

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