Better Life Maids Vocus Demand Success Presentation

BETTER LIFE MAIDS PRESIDENT

Matthew Ricketts

Presenting Marketing Case Studies on Social Media’s Expanding Role

BETTER LIFE MAIDS CLEANS FOR A REASON

BETTER LIFE MAIDS CLEANS FOR A REASON

• Providing free cleaning to women undergoing cancer treatment.

• We love to share our commitment to Cleaning For A Reason. We want to let people know the program exists and get them involved.

• We have been a member since 2008 and were one of the first 100 members. Now over 1000 cleaning services members.

• 13K women have been served as of June 13’• The video came about from our promotion of

Cleaning For a Reason on Social Media Channels

CHEVY VOLT DRIVES TRAFFIC

CHEVY VOLT DRIVES TRAFFIC

• This cover of a national magazine came from a single press release and further distribution on social media channels.

• Business fleet magazine did a 2 page feature story on Better Life Maids and chose us for the cover.

• GM also interviewed us and gave us a 2 page feature.

• The story got us several additional interviews including entrepreneur.com.

LOCAL CAMPAIGN FOR A YEAR OF HAPPINESS

LOCAL CAMPAIGN FOR A YEAR OF HAPPINESS

• Local or Hyper-Local Campaign to engage potential fans.

• Offered a local winner a year of free house cleaning services.

• 881 new “like”, 4089 unique participants, 16336 entries, 991 Shares, and over 250K impressions.

• Local media coverage including Webster Kirkwood Times and other local online blog.

BETTER LIFE PRODUCTS AS SEEN ON TV

BETTER LIFE PRODUCTS AS SEEN ON TV

• Co-marketing relationship with consumer product line Better Life.

• Our marketing efforts align to create brand awareness and build on each other’s success.

• Promotion of the brands across multiple channels including social, publicity, and earned media.

• Social media is our largest marketing investment and has led to many larger opportunities.

• Our stated goal is to build the first national name brand in green house cleaning.

LIVE TWEETS FROM THE PRESENTATION

LIVE TWEETS FROM THE PRESENTATION

LIVE TWEETS FROM THE PRESENTATION

LIVE TWEETS FROM THE PRESENTATION

CONCLUSION

• Social Media is here to stay!

• Get off your traditional brand marketing and get personal.

• Talk about something that hurts a little, that elicits an emotional response.

• No one cares about your widget, they care about your people and your stories.

• Make marketing personal!