Beta Alpha Psi Brand Development

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Project: Create a style guide to revitalize the brand for Beta Alpha Psi, a nonprofit international honorary and service organization for accounting, finance, and information systems students. Existing branding language was uninspired, inordinate, novice, and dated. Includes selection of logo, color, and typography, as well as new visual asset creation. Skills Utilized: Branding | Brand Principles | Typography | Visual Design Beta Alpha Psi: Beta Alpha Psi is a nonprofit international honorary and service organization for accounting, finance, and information systems students at AACSB- or EQUIS-accredited universities. Beta Alpha Psi provides opportunities for development of technical and professional skills to complement university education; participation in community service; and interaction among students, faculty and professionals. Link: https://www.bap.org/

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