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Getting into Business
By Guita T. Gopalan
Why few succeed?
Ignorance
Aimlessness
Lazy
Impatient
Greed
Building a business is not a game of chance.
Key to Success: STRATEGYTARGET
PLAN
TOOLS
Anong mga negosyo ang gusto mong pasukin?
Anong mga negosyo ang puwede mong pasukin?
OPPORTUNITYPAGKAKATAON
PLEASURE&
PAIN
•Example:When there is a typhoon, what do you see?
Flooding Stalled Vehicles Upper Respiratory Diseases
Deaths from Drowning
Destroyed Houses
Fallen Trees & Power Lines
•What don’t you see?
Umbrellas and Raincoats for Sale Tulak Tirik Boys Andanyo Boys
New Flood Control Projects Funeraria
More Sale of Construction Materials
•The Entrepreneurial Mindset
OPPORTUNITY SEIZING
OPPORTUNITY SCREENING
• OPPORTUNITY• SEEKING
ASSESING OPPORTUNITY
RISKSREWARDS
Assessing Opportunity
WorkabilitySustainabilityProftability
WORKABILITY:What are you offering?
Product?Service?
SUSTAINABILITY
PROFITABILITY: Revenue Sources
Production - gawa
Distribution - benta
Finance – ikot-pera
Turning Your Idea to Reality
PROBLEM SOLUTION
MARKET
QualityQuantity
Quickly
PRODUCT MARKET
What is the problem you are trying to solve?
Identify the top 3 problems / concerns you
are addressing.
Include a 1 sentence explanation for each
Who is your customer?
Demographics – age, income, marital status, etc.
→ Find customers
Psychographics – what they like to do, how they
think, etc.→ Know customers
What's your special sauce?
What makes you different?What makes you worth spending on?
What's the solution?
What are the top three features / characteristics of what you are offering?
What results are important?What are key activities central to your business?
What are the intended results of accomplishing these key activities?
How will people know your product/service exists?
How much do you need to spend to make this happen?
Two Types:
Fixed Cost (one time)
Variable Cost (more than one time, per transaction)
How will you make money?
Nature of money coming inHow much, every when
From where, etc.
Unfair Advantage
Hard to copyHard to buy
It's I'mpossibletill you remove the
I'm.
It's impossibletill you remove the
I'm.
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