Beer and BBQ IS a Membership Strategy

Beer and BBQ IS a Membership Strategy

Associations Are Unique

Maslow

Joining vs Affiliating

• Affiliation – seeking

shared identity

• They want the WORLD

TO KNOW they share an

important characteristic

with the group they

publicly affiliate with

Members Are NOT Customers

Trends in Membership

• Individualism

• Personal identities more complex

• Wicked problems driving single focus

• Forming groups no longer requires mediator

• Wealth of free info online

• Membership is more fluid

Questions?

Poll

Most of our membership challenges are with:

Recruitment

Retention

Attrition

All of the Above

“Myth” of ROI

Relationship Stages

•A – acquaintance – (indefinitely)

•B – buildup – (trust/compatibility)

•C – continuation - (long term/stable)

•D – deterioration - (signs of trouble)

•E – end – (death/separation)

Authenticity

Shift Our Focus

Membership in 3-D

Questions?

Poll Question

What is the most important goal?Making ConnectionsDeepening ConnectionsLeveraging Connections

Beer and BBQ

“Breaking B-re-ad”

• Primitive “lizard brain”

• Comfort

• Social interaction

• Cultural heritage

• The Pizza Effect

• Dopamine/reward

Innovation

Trust and Talk

• Authenticity

• Intellectual Confidence

• Integrity

• Elephant Spotters

• Creative “Boil”

Pop Culture

Deeper Connections

• Icebreakers

• Desert Island “insert activity here”

• Member profiles

• Member groups

• Shared values

Game Dynamics

Simplicity

• Appointment

• Levels and Status

• Progression

• Communal

Virtual Components

• Ustream

• Skype

• Google Hangouts

• Livecast glocal

Chapters – Urban 20 Minute Walk

Summing Up……

Questions