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This is a brand campaign presentation presented at the VCU Brandcenter as a proposed new business pitch for Bed Bath & Beyond.
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Wednesday, May 11, 2011
we have a great announcement. Tyler and I are getting engaged! We are currently starting the move-in process together.
Wednesday, May 11, 2011
We have differing tastes. I want something a little new southern and creative chaos.
Wednesday, May 11, 2011
And Tyler Wants a car in his living room. So we’ve had a good deal of things to work out with this new move.
Wednesday, May 11, 2011
So, I went to the first place my mom recommended with trying to get started on the move in -Bed Bath & Beyond. So, once I dragged Tyler there, we didn’t exactly have the experience we were hoping for.
Wednesday, May 11, 2011
Item Overload. Almost too many choices.
Wednesday, May 11, 2011
and then there was this section that looked like a dollar store.
Wednesday, May 11, 2011
And right across from the dollar store was a Walgreens.
So, we decided that before we could fix our own home, we had to improve BB&B. When we were imagining BB&B we thought it should be the place you go to make your home yours. After you go to Home Depot to fix up your functional house.
Wednesday, May 11, 2011
Wednesday, May 11, 2011
Wednesday, May 11, 2011
Wednesday, May 11, 2011
BED
CUSTOMERSERVICE
BATH
BEYONDENTRANCE
STYLE
CHECK OUT
FEATUREDDISPLAY
FEATUREDDISPLAY
Wednesday, May 11, 2011
Wednesday, May 11, 2011
Wednesday, May 11, 2011
We came up with the final concept. BB&B, Outfitters for the Custom Home.
Wednesday, May 11, 2011
Wednesday, May 11, 2011
print 2
Wednesday, May 11, 2011
print 3
Wednesday, May 11, 2011
Wednesday, May 11, 2011
Wednesday, May 11, 2011
Wednesday, May 11, 2011
we would be dawn to our inteactive browser add on through banners like these.
Wednesday, May 11, 2011
NEED: Demogram
Wednesday, May 11, 2011
When I see something I get excited about while browsing the web, I usually want to save it to remember for decorating later.
Wednesday, May 11, 2011
So, now with what we Designed for BB&B we can add any photo or image to out look book.
Wednesday, May 11, 2011
after you save it, you can assign it to a specific room in your house. And Assign meta-tags such as wooden or vintage.
Wednesday, May 11, 2011
Then that item tagged w wooden and vintage will be added to our kitchen.
Wednesday, May 11, 2011
And based on the things you have tagged, BB&B will be able to make suggestions for what items they carry would match your preferences.
NEED: LOOKBOARDS
Wednesday, May 11, 2011
This is Jen’s Lookbook
NEED: Full Interface
Wednesday, May 11, 2011
Wednesday, May 11, 2011
This would also be a mobile utility for use in-store.
Wednesday, May 11, 2011
We wanted to make it easy to see the items you tagged as part of your in-store experience as well. So, we integrated it into the displays.
Wednesday, May 11, 2011
We are also keeping their famous coupons.
Wednesday, May 11, 2011
Wednesday, May 11, 2011
our housewarming party is next Friday!
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