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DESCRIPTION
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Citation preview
March 15 2011
How to Become an Expert in Local Marketing
Maggie Georgieva
HubSpot
mgieva
Eric Vreeland
HubSpot
vreeland
Traditional Local Marketing is NOT Working hellip
Traditional Local Advertising
Inbound Marketing is thriving hellip
Blog SEO Social Media
Inbound Marketing is thriving hellip
Blog SEO Social Media
How does this change if your just a small local business
4 Keys to Local Marketing Success
5
1 Customer Acquisition Incentives amp Tactics
2 Rewarding Loyalty
3 Community Building
4 Bridging Online amp Offline Marketing
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Traditional Local Marketing is NOT Working hellip
Traditional Local Advertising
Inbound Marketing is thriving hellip
Blog SEO Social Media
Inbound Marketing is thriving hellip
Blog SEO Social Media
How does this change if your just a small local business
4 Keys to Local Marketing Success
5
1 Customer Acquisition Incentives amp Tactics
2 Rewarding Loyalty
3 Community Building
4 Bridging Online amp Offline Marketing
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Inbound Marketing is thriving hellip
Blog SEO Social Media
Inbound Marketing is thriving hellip
Blog SEO Social Media
How does this change if your just a small local business
4 Keys to Local Marketing Success
5
1 Customer Acquisition Incentives amp Tactics
2 Rewarding Loyalty
3 Community Building
4 Bridging Online amp Offline Marketing
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Inbound Marketing is thriving hellip
Blog SEO Social Media
How does this change if your just a small local business
4 Keys to Local Marketing Success
5
1 Customer Acquisition Incentives amp Tactics
2 Rewarding Loyalty
3 Community Building
4 Bridging Online amp Offline Marketing
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
4 Keys to Local Marketing Success
5
1 Customer Acquisition Incentives amp Tactics
2 Rewarding Loyalty
3 Community Building
4 Bridging Online amp Offline Marketing
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
6
Google Places
PlacesGooglecom
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
7
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
8
Why Is It Important
You Get on the 1st
Page of Search
Engine Results
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
9
Benefits
1 Gain More Visibility
2 Attract More Traffic
3 Level the Playfield
4 Itrsquos Free
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
10
Next Steps for My Business
1 Optimize for Keywords Image amp Video
2 Number of Customer Reviews
3 Quality of Business Reviews
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
11
Next Steps for My Business
Consider Adding Tags
placesgooglecomtags
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
12
How HubSpot Can Help
Identify the Right Keywords
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Yahoo Local
13
httplistingslocalyahoocom
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Why Is It Important
14
Paid Ads
of Reviews
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Benefits
15
1 Map Emphasizes Location
2 Monitor Reviews
3 Itrsquos Free
4 Potential to Upgrade to Enhanced
Listing and Sponsored Listings
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
16
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
17
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
wwwyextcom
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
19
How HubSpot Can Help
Identify Who Is Linking To You
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Facebook Places
20
wwwfacebookcomplaces
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
21
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Why Is It Important
22
Expand Your Reach
(Facebook users have 130 friends on average)
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Benefits
23
1 Gain Access to a Bigger Network
2 Reach Out Through Mobile
3 Spread Deals
4 Advertise for Free
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
24
Build Your
Place Page
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
25
How HubSpot Can Help
Monitor Your Facebook Reach
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Yelp
26
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Why Is It Important
27
Which Restaurant Do You Think Is Better
Wisdom of the Crowds
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Benefits
28
1 Manage Reviews
2 Encourage Word of Mouth Marketing
3 Ability to Create Special Offers and Events
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Deal with Negative Reviews
29
In retrospect I should have known better than to step foot into
Amys Baking Company
Accusing the unhappy customer of working for the competition
and then labeling him ugly ldquoa loser and ldquoa moron
Story courtesy of
blogsphoenixne
wtimescom
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
30
Get More Reviews
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
How HubSpot Can Help
31
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Foursquare
32
bull 6 Million Users
bull 380000 Checkins
bull Even a Checkin
from Space
wwwfoursquarecombusinesses
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Why Are They Important
33
Brand Loyalty
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Benefits
34
1 Reach Mobile Audience
2 Make Visiting Your Business Fun
3 Encourage Loyalty
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Next Steps
35
Come up with a deal that you think is
relevant to your business and type it
in the chat pane
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
The Power of Collecting Buying
36
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
GroupOncom
37
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
On-Going SEO for Local Marketing
38
Have you really
optimized your
site for local
traffic
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
Use Long-Tail Keywords
39
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
See If You Have These Essentials
40
Lessons from 3674029 websites
wwwWebsiteGradercom
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
QampA
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
See How HubSpotrsquos Entire Software Can Help
42
Schedule a Live Custom
Demonstration
wwwhubspotcomdemo
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